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Big Data Equals Big Opportunities for Businesses
Most "big data" research currently centers around the advantages of high-quality data and the resulting percentage of firms that see improved ROI after investing in better data-gathering techniques. B... ut no research has focused on the impact an investment in analytics technologies that improve the usability of and accessibility to a company's existing data has on performance-both in sales and productivity.
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Rank: 3712 of 26718 in Business
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