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Big Data

BIG DATA A BLESSING AND A CURSE If you are from the generation familiar with the terms MegaByte, GigaByte, and TerraByte, prepare yourselves for a whole new vocabulary, the likes of which your predecessors probably could not imagine. Soon terms like PetaByte, ExaByte, and ZettaByte will be as common s the aforementioned, with benefits and difficulties to match their magnitude. IBM claims 90% of the world's data has been accumulated in the last 2 years. If that is true, those math savvy reader can imagine how steep the exponential curve must be with regard to the weight of data, the enormity of what's coming. WHAT IS A ZETTÄBYTE? 1 KILOBYTE 1,000 1 MEGABYTE 1,000,000 1 GIGABYTE 1,000,000,000 1 TERABYTE 1,000,000,000,000 1 PETABYTE 1,000,000,000,000,000 1 EXABYTE 1,000,000,000,000,000,000 1 ZETTABYTE 1,000,000,000,000,000,000,000 A single ETTABYTE of equivalent books: ZETTABYTE would fill up 10 BILLION TRUCKS . 500,000 AIRCRAFT CARRIERS 10,000 BOOKS equally distributed, would be for each person living on the planet today 5 RETURN TRIPS to the sun if stacked up one atop the another would require 3 IIMES the number of trees the world to make just the paper List of mechanisms that generate BIG DATA 00000 12% 25% DATA ADMINISTRATIVE from scientific measurements and (enterprise or governmenf documents, legal and financial records) experiments ( physics, genelic my, 65% ZETTA BYTE 47% Peer to peer COMMUNICATION BUSINESS (e-commerce, stock markets, business intelligence, marketing, advertising) (text messaging, chat lines, digital phone calls) SUPER SOFTWARE 39% 82% BROADCASTING SOCIAL NETWORKING (News, blogs) (Facebook, Twitter) A single ZETTABYTE ZETTABYTE of equivalent books: 1020 1015 1010 10 Bytes Kilobytes Megabytes 0.5 KG 10 MB 5 CM THICK NUMBER OF BOOHS :.**** = 100,000,000,000,000 (100 zettabytes) 1 ZETTABYTE BOOKS WORLD POPULATION ,000,000,000 (7 billion) BOOKS PER PERSON 74,000 B0OK5 per each person on Earth WEIGHT -100,000,000,000,000 -50,000,000,000,000 Ko) 1 ZETTABYTE BOOKS WEIGH -50,000,000,000 (TONNES) ONE TRUCK IS 5TORNES 1 ZETTABYTE BOOKS WEIGH EQUALS TO 10,000,000,000 (10 Billion Trucks) BOEING 747 TAKE OFF WEIGHT 450 TONNES (4.5 x 10° tonnes) 1 ZETTABYTE BOOKS WEIGH EQUALS TO 100 MILLION BOEING 474 (10° Boeing 747) 1 AIRCRAFT CARRIER HAS DISPLACEMENT WEIGHT OF 100,000 TOARES 1 ZETTABYTE BOOKS WEIGH EQUALS TO 500,000 RIRCRAFT CARRIERS FULLY LORDED (5 x 10° carriers) DISTANCE -500,000,000,000,000 (c) -5,000,000,000,000 METEK) -5,000,000,000 wm) (KM) 1 ZETTABYTE BOOKS STACK HEIGHT SUN TO EARTH DISTANCE 7,500,000,000 M) 1 ZETTABYTE BOOKS STACK HEIGHT EQUALS TO 5 RETURA TRIPS TO SUA Z AREA -0.09wm - 0.02 ONE BOOK SURFACE AREA (M') (A4 SIZE) (M') %3D -9,000,000,000,000 mm -9,000,000 w (KM?) 100,000,000,000 Book Surface Area AREA OF THE UNITED STATES 9,826,675 (KM) WOULD COVER ALMOST THE ENTIRE SURFACE AREA OF THE UNITED STATES 1 ZETTABYTE BOOKS LAID SIDE BY SIDE TREES -100,000,000,000,000 (eooKs) -5,000,000,000,000,000 Ko) -50,000,000,000 roNNES) BOOKS WEIGH =12,000,000,000,000 1 ZETTABYTE (TREES) NUMBER OF TREES IN THE WORLD, ESTIMATED TO BE 400,000,000,000 24 TREES for a ton of paper 1 ZETTABYTE BOOKS EQUALS TO 3 TIMES would require the number of trees in the world for paper Dr. Riza Berkan A nuclear physicist by training, Dr. Berkan worked on artificial intelligence, fuzzy logic, and semantics over the past two decades with emphasis on search and dialogue systems. In his own words, his main Interest Is "the bridge between technology, which is solving problems without understanding them, and science which is understanding problems without actually solving them." SEJ SGASE SEARCH ENGINE JOURNAL www.SearchEngineJournal.com

Big Data

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Description of ZettaByte, what it means in terms of comparable objects in our daily life.

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