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Better Demand Gen: A Look Inside the Marketing Mind
Data and content are the two key halves to any effective demand generation program. But how exactly do these two marketing practices come together in one overarching strategy? As data-driven marketing... and content marketing can be complex enough topics on their own, we decided to simplify the relationship by using something we all (hopefully) use every day – our brains. Just as analytical and creative capacities meld together in our minds, so too do data and content for demand generation.With that in mind, this infographic visualizes the key considerations for effectively combining the power of data and content to build out better demand generation.
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