Best Practices For Pinterest

PINTEREST BEST PRACTICES



PLAN AHEAD OPTIMISE YOUR PINTEREST QUIT TALKING ABOUT YOURSELF

ALL THE TIME



Be strategic about your brand's This includes linking to your brand's As with any social platform, people get

Pinterest messaging and concept website and Twitter pages and filling bored when brands only share self-

before launching your brand's page. out a description. Remember that serving content as it appears like span!

Think before you pin. search engines are indexing your

Pinterest boards now as it is impor- CONNECT WITH YOUR COMMUNITY

PIN WHAT PEOPLE tant to place traffic-driving keywords

ARE TALKING in your descriptions and categorize Go beyond the repin! Brands should

ABOUT the board correctly. follow, like and comment on other

Pinterest users content to maintain a

Home decor, color, organization, CROSS PROMOTE, BUT CAREFULLY two-way conversation with their audience.

quotes and holidays are popular

topics on Pinterest. Find ways to Share your pin on Facebook and

connect your brand's messaging twitter, but not every single one. ENABLE YOUR COMMUNITY TO DISCOVER THINGS

to topics already popular on the Select only the most interesting pins THEY LOVE-- AND GO DO THEM OFFLINE

platform. to share on other platforms to avoid

over-promotion. Plain and simple, share inspiring things

CREDIT YOUR SOURCES online in order to drive the same audience

USE BOARDS TO SEGMENT YOUR interest and passion offline.

Pin directly on a source and/or AUDIENCE

credit the source in the pin

caption. This can be as simple Home Decor Food

as including "via XYZ" in the

caption. Share different boards on your

Pinterest to showcase content

by lifestyle or topic. Different audi-

ence setments are interested in

different aspects of the brand; use

boards to help users navigate and

find what interests them most.



USE A "QUALITY OVER QUANTITY"

APPROACH



The most effective brands using

Pinterest understand that less some-

times means more. Instead of creat-

ing hundreds of boards and pinning

many items, they strategically "pin"

content that is appropriate, creative

and sharable. Edelman Digital PINTEREST BEST PRACTICES OPTIMIZE YOUR QUIT TALKING PLAN AHEAD PINTEREST PAGE ABOUT YOURSELF ALL THE TIME! ME This includes linking to your brand's website and Twitter pages and filling out a description. Remember that search engines are indexing your Pinterest boards now so it is impor- tant to place traffic-driving keywords in your descriptions and categorize the board correctly. As with any social platform, people get bored when brands only share self- serving content. Avoid solely "pinning" self-promotional content as it appears like spam! Be strategic about your brand's Pinterest messaging and concept before launching your brand's page. Think before you pin. CROSS PROMOTE, CONNECT WITH BUT CAREFULLY YOUR COMMUNITY PIN WHAT PEOPLE ПИ ARE TALKING ABOUT Share your pins on Facebook and twitter, but not every single one. Select only the most interesting pins to share on other platforms to avoid over-promotion. Go beyond the repin! Brands should follow, like and comment on other Pinterest users content to maintain a two-way conversation with their audience. USE BOARDS TO SEGMENT YOUR Home décor, color, organization, quotes and holidays are popular topics on Pinterest. Find ways to connect your brand's messaging to topics already popular on the platform. AUDIENCE HOME DECOR FOOD ENABLE YOUR COMMUNITY TO DISCOVER THINGS THEY LOVE - AND GO DO THEM OFFLINE. Share different boards on your Pinterest page to showcase content by lifestyle or topic. Different audi- ence segments are interested in different aspects of the brand; use boards to help users navigate and find what interests them most. CREDIT YOUR SOURCES REPIN Thanks! USE A "QUALITY OVER QUANTITY" APPROACH PREMIUM QUALITY The most effective brands using Pinterest understand that less some- Pin directly from a source and/or credit the source in the pin caption. This can be as simple as including "via XYZ" in the caption. times means more. Instead of creat- ing hundreds of boards and pinning many items, they strategically "pin" content that is appropriate, creative Plain and simple; share inspiring things online in order to drive the same audience interest and passion and shareable. offline.