PINTEREST BEST PRACTICES
PLAN AHEAD OPTIMISE YOUR PINTEREST QUIT TALKING ABOUT YOURSELF
ALL THE TIME
Be strategic about your brand's This includes linking to your brand's As with any social platform, people get
Pinterest messaging and concept website and Twitter pages and filling bored when brands only share self-
before launching your brand's page. out a description. Remember that serving content as it appears like span!
Think before you pin. search engines are indexing your
Pinterest boards now as it is impor- CONNECT WITH YOUR COMMUNITY
PIN WHAT PEOPLE tant to place traffic-driving keywords
ARE TALKING in your descriptions and categorize Go beyond the repin! Brands should
ABOUT the board correctly. follow, like and comment on other
Pinterest users content to maintain a
Home decor, color, organization, CROSS PROMOTE, BUT CAREFULLY two-way conversation with their audience.
quotes and holidays are popular
topics on Pinterest. Find ways to Share your pin on Facebook and
connect your brand's messaging twitter, but not every single one. ENABLE YOUR COMMUNITY TO DISCOVER THINGS
to topics already popular on the Select only the most interesting pins THEY LOVE-- AND GO DO THEM OFFLINE
platform. to share on other platforms to avoid
over-promotion. Plain and simple, share inspiring things
CREDIT YOUR SOURCES online in order to drive the same audience
USE BOARDS TO SEGMENT YOUR interest and passion offline.
Pin directly on a source and/or AUDIENCE
credit the source in the pin
caption. This can be as simple Home Decor Food
as including "via XYZ" in the
caption. Share different boards on your
Pinterest to showcase content
by lifestyle or topic. Different audi-
ence setments are interested in
different aspects of the brand; use
boards to help users navigate and
find what interests them most.
USE A "QUALITY OVER QUANTITY"
The most effective brands using
Pinterest understand that less some-
times means more. Instead of creat-
ing hundreds of boards and pinning
many items, they strategically "pin"
content that is appropriate, creative
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