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Best Practices For Pinterest

PINTEREST BEST PRACTICES



PLAN AHEAD OPTIMISE YOUR PINTEREST QUIT TALKING ABOUT YOURSELF

ALL THE TIME



Be strategic about your brand's This includes linking to your brand's As with any social platform, people get

Pinterest messaging and concept website and Twitter pages and filling bored when brands only share self-

before launching your brand's page. out a description. Remember that serving content as it appears like span!

Think before you pin. search engines are indexing your

Pinterest boards now as it is impor- CONNECT WITH YOUR COMMUNITY

PIN WHAT PEOPLE tant to place traffic-driving keywords

ARE TALKING in your descriptions and categorize Go beyond the repin! Brands should

ABOUT the board correctly. follow, like and comment on other

Pinterest users content to maintain a

Home decor, color, organization, CROSS PROMOTE, BUT CAREFULLY two-way conversation with their audience.

quotes and holidays are popular

topics on Pinterest. Find ways to Share your pin on Facebook and

connect your brand's messaging twitter, but not every single one. ENABLE YOUR COMMUNITY TO DISCOVER THINGS

to topics already popular on the Select only the most interesting pins THEY LOVE-- AND GO DO THEM OFFLINE

platform. to share on other platforms to avoid

over-promotion. Plain and simple, share inspiring things

CREDIT YOUR SOURCES online in order to drive the same audience

USE BOARDS TO SEGMENT YOUR interest and passion offline.

Pin directly on a source and/or AUDIENCE

credit the source in the pin

caption. This can be as simple Home Decor Food

as including "via XYZ" in the

caption. Share different boards on your

Pinterest to showcase content

by lifestyle or topic. Different audi-

ence setments are interested in

different aspects of the brand; use

boards to help users navigate and

find what interests them most.



USE A "QUALITY OVER QUANTITY"

APPROACH



The most effective brands using

Pinterest understand that less some-

times means more. Instead of creat-

ing hundreds of boards and pinning

many items, they strategically "pin"

content that is appropriate, creative

and sharable.

Best Practices For Pinterest

shared by irfanahmad1989 on Jun 24, 2013 in Social Media

Best Practices For Pinterest

shared by irfanahmad1989 on Jun 24, 2013 in Social Media

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With the more than 48 million users Pinterest has become a great referral site for marketers and e-commerce businesses. How brands can use Pinterest to get noticed online here we've an infographic tha...
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