The Best of Irish Content Marketing

The Best of Irish Content Marketing Hard selling through many digital mediums is quickly becoming an activity of the past. In the connected age we now live in we find the world changing at a relentless rate on a daily basis where story telling, genuinely useful info & engaged social media followings are now crucial online. Content Marketing seeks to build consumer affinity no matter what industry your in and bring the customer closer into your brand, where you want them to be. JOIN US Irish With so much info available on the web to the consumer today it is becom ing im perative for Irish businesses to distinguish themselves with unique content, relevant to their industry in order to stand out from the considerable online crowd. Content Marketing in simplyzesty Thanks to the digital age we now live in sales/conversions acquired from web traffic as a result of content marketing campaigns can now Full Service Digital Agency High Quality Blog be: tracked, credited & measured Attribution models now available (first click, last click, position based, time decay or probably the most effective - linear). Creates incre ased brand awareness with a more loyal type of consumer resulting in more targeted online traffic; - generating more leads - ultimately increasing sales. Simply Zesty Blog: Caught My Attention Engaging, Transparent and Navigable GUI. Its divided into 4 areas for its marketing audience: (1) Social (2) Advertising/Marketing (3) Design & UX (4) Technology mobile app Its content is quality when it is written & informative. The school of thought is you don't update your blog Webinars every day for SEO but when you do it should be analysis of whatever subject area your exploring. Podcasts Long tail keyword & SEO is written expertly. Excellent social media shares. Inbound Philosophy Hubspot *. Blogging eBooks Agile Marketing Cartoons, memes Social Media There are many great techniques to effectively market a brand using content Video White Paper Hubspot: Global inbound marketing software company. They've now effectively set up shop in Ireland & understand useful content is absolutely key to modern day marketing practice. Content is hing ATTRACT CONVERT CLOSE ODELIGHT element Strangers Visitors Leads Customers Promaters Every app needs a little push. Blog Forms Email Events Calls to Action Signals Workficws Keywords Social Inbox RTE Social Media Landing Pages Smart Content NEWS NOW Their philosophy above shows how genuinely engaging information is vital to the process of their software at different stages of the consumer cycle from when they are initially attracted as strangers by things like an interesting blog or social media platforms up to the point where they have become a long term customer who are so close to your brand that they actively go out and promote your business for you. HubSpot, a new company (2006) have experienced phenomenal growth in recent times to solidify their belief in the importance of having engaging content online that your target audience finds useful as a way to draw them into your brand naturally, thus creating a more loyal and more long-term consumer who will actively promote your business for you. Loveable Social Media Rogues PP. Paddy Power are certainly one of Ireland's most well known brands. Sure, some people may at times have mixed views on the company overall (without going into recent PR controversies) but I think when your talking content marketing in Ireland, these guys are one of the very best. They use social media to brilliant effect to leverage their brand and engage with their target customer (which I'm guessing predominately has to be males around the age of 18-34) with hilarious social media photoshop cut outs, humorous remarks and witty observations. This endears them closely with their customer along with skillfully dropping in more "hard sales" type info like occasional money back offers posts, amidst the ever flowing theme of humour that exists on their colourful Facebook page. € 27 years of success destroyed in 6 months 8,300 LIKES & 4,700 SHARES NEWSWEAVER powering communications Whoever your audience, they'll help you communicate with power and impact. How to demonstrate the value Use Webinars as an effective B2B content How to add i How to drive How to to drive a suci effectiveness create great naticed by your boss of internal comms and get marketing training tool. NEWSWEAVER" NEWSWEAVER NEWSWEAVER NEWSWEAVER poeng omufo Webinars offer real-time content delivery, are cost effective and are very convenient. youtube.com/NewsweaverlC WEBINARS ON DEMAND JOIN US UTV Ireland Trish Content Marketing fy in g in Author Irish Content Marketing @NiallerDoran Niall Doran is an Irish digital marketing professional. Content Marketing is now a mainstream marketing tool used by businesses around the globe. Niall started a Linkedn group to facilitate open discussion, ideas and posts among Irish marketers & storytellers on all things digital. Join us as we lead the way from a B2B/B2C era into possibly a more social media based, H2H (Human To Human) age where #IrishContent Digital Content is King. SAYS Events Intranet Pulse Surveys