Best Days to Post
Segmented by Industry
79% Likes make up approximately 79% of all interaction.
15% Comments make up approximately 15% of all interaction.
6% Shares make up approximately 6% of all interaction
01 Advertising and Consulting
It's a Weekend World
Advertising and consulting Pages have a big opportunity to leverage the weekend to receive high interaction rates. Posts on Saturdays and Sundays receive 69% higher interaction, but only 11% of posts are published on the weekends.
Post on Weekends to Drive more Interaction
Weekend posts receive interaction rates 15% higher than weekdays. Most automotive brands, however are not taking advantage of the opportunity, as only 14% of brand posts are published at this time.
03 Clothing and Fashion
You're Looking Good Thursday
In the clothing and fashion industry, post interaction steadily increases as the week progresses, reaching its peak on Thursdays, when interaction rates are 13% above average. Additionally, Saturdays also show above-average interaction
04 Consumer Packaged Goods
Use Weekends and Wednesdays
Though only 15% of brand posts are published on weekends, interaction rates are highest on these days. Wednesdays also receive above-average interactions, but CPG Pages should avoid Thursdays, as interaction is 9% lower on this day.
Entertain Fans on Weekends
Not Surprisingly, entertainment Pages receive higher interaction on the weekends. In fact, interaction is 20% higher than on the weekdays, with Saturday receiving interactions rates 17% higher than average.
Banks Close on Sundays, Facebook Pages Should Not
Just because banks typically aren't open on Sundays does not mean finance brands should ignore fans on this day. While only 4% of finance posts are sent on Sundays, interaction rates are 29% higher on these days.
07 Food and Beverage
Make a Reservation to Post on Weekends
Though interaction rates are 19% higher than the weekdays, only 18% of posts occur on the weekends. Many Facebook users may have more time to enjoy food and beverages or dine-out on the weekends, so interaction is higher as a result of it. Brands are missing a key opportunity for interaction.
08 General Retail
No "Monday Blues" for Fans
Mondays experience the highest interaction rates in the general retail industry, which are 19% above average. Posts are spread evenly throughout the workweek in the industry, so these Pages should post more on Mondays.
09 Health and Beauty
Sunday and Monday Are Beautiful
Sunday and Monday see the highest interaction rates in the health and beauty industry at 11% and 12% above average, respectively. Tuesdays, however seem to suffer with interaction rates far lower than average, and yet Tuesday posts make up 17% of all posts during the week.
10 Non Profits
Look to Weekends
The nonprofit industry is another industry that has a lot of opportunity to post on weekends. Though interaction is significantly higher on Saturdays and Sundays than the rest of the week (to the tune of 14% higher interaction), the weekends are the least utilized days of the week when it comes to posting.
Let Fans Play "Catch Up" on Sundays
Sundays provide a great opportunity for Facebook fans to catch up on the news of the week and as a result, interaction rates are 5% higher than average on these days. Mondays, see interaction rates 7% below average, so it's best to let people get settled into the workweek before posting Facebook content.
Weekends Host Major Sporting Events and See Major Interaction
The biggest sporting events are often held on weekends, so it's no surprise that Saturdays and Sundays see the highest interaction rates. Sundays, in fact, see interaction rates 11% higher than average. In the middle of the workweek, however fans don't interact with Pages as often.
Plug in Posts on Mondays
Technology is a rare industry in which Pages do not see high interaction rates on weekends. Mondays, in fact are the best days to post, as interaction rates are 30% higher than average.
Connect with Fans on Fridays, Sundays and Mondays
In the telecommunications industry, Fridays, Sundays and Mondays receive the highest interaction. Yet, 16% of all posts in the industry are published on Tuesdays, when interaction is down 8% compared to the average.
15 Travel and Leisure
Later in the Week, More Fans Interact
As the weekend approaches with opportunies for fun activities, interaction rates start climbing on Thursdays and peak on Sundays, when interaction is 19% higher than average. People interact more with these brands when they're having fun and taking or planning their own trips.
Posts published 8PM - 7AM receive 14% higher interaction than posts between 8AM - 7 PM.
Brands that post one or two times per day see 19% higher interaction rates.
Brands that post more than seven times per week see a 25% decrease in interaction rates.
Interaction rate for weekend posts is 14.5 higher than weekday posts, yet only 14% of posts are published on weekends.
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