The Benefits of Great Web Analytics

THE BENEFITS OF GREAT WEB ANALYTICS CUSTOMER INSIGHT WHERE WHO WHAT WHEN Find out who your website visitors are and gain insight into key demographiCS such as industry and region. Some powerful analytics tools like ProspectWOW will even show you the exact companý visiting your site and key details Such as decision maker names and email addresses. Find out where your visitors are coming to your site from, whether it be from organic searches, PPC, eMail marketing campaigns or social media sites. Then analyse which marketing Sources are working for You can see what pages individual visitors have been looking at on your site and understand what they are most interested in, building a profile of their requirements. Automatic alerts can notify your sales team when visitors land on key pages. Analyse when your visitors are most active on your site throughout the days, weeks, and months to help increase the volume of traffic to your site at the right time through your marketing activities. you. STRATEGIC INSIGHTS Email Content Social- Measuring volume of visitors to your website, & the length of time that they spend on specific pages can indicate what content works well for you allowing you to visitor experience. By following your visitors site journey after a click through, you can measure the success of your campaigns. This gives a great basis for enhancing the SUccess of your future campaigns. Using analytics tools like ProspectWOW you can monitor who is engaging with you via social media allowing you to turn these visitors into customers. Key Word Analysis- cTargeting You can use the information given to you by web analytics software to indicate the success of your SEO efforts, giving you vital information on the search engines used and the key search terms used to find your site. By gathering data on who is going to your website you can alter your marketing strategies to appeal to your key demographic or to identify new groups that you can target in the future. SALES AND LEAD GENERATION The steps towards business growth through web analytics With a great integrated analytics tools you will have everything Greater you need to grow your business. Business Growth Loyalty Targeted Telesales Increased Satisfaction Reactive Sales Technique Lead Generation Actionable Data For a free web analytics trial call us on 01494 486 301 TM ProspectSoft No.1 FOR GROWING BUSINESSES