Benefits Of Corporate Branding

What is Corporate Branding?

Corporate Branding is the practice of applying company's name to a product and using the vision and culture of the company explicitly as part of its unique selling proposition.



How It Helps Your Business:



Increases awareness about a product.

Creates brand recognition for that product.

Familiarizes consumers with the product.

Creates brand loyalty.



Success

Well directed Corporate Branding has made several companies very successful in creating high brand value with a positive image.



Coca Cola Brand Valuation

$66.67 bn - 2008

$68.73 bn - 2009

$70.45 bn - 2010

$73.75 bn - 2011



Stakeholders Involved In Corporate Branding



The Corporate Brand contributes to the images formed and held by all its stakeholders.

Employees

Customers

Investors

Partners

Regulators

Local Communities



What would you buy?



Can't wait to create your own brand? Don't know where to start? WHAT IS CORPORATE BRANDING? Corporate Branding is the practice of applying company's name to a product and using the vision and culture of the company explicitly as part of its unique selling proposition. How It Helps Your Business: Familiarizes Google consumers Google Incr with the product eases | Google Creates brand recognition for that product Creates brand loyalty awareness about a product Well directed Corporate Branding has made several SUCCESS! companies very successful in creating high brand value with a positive image. $73.75 bn Coca Cola Brand Valuation $70.45 bn $68.73 bn $6.67 bn Coca-Cola Coca-Cola Coca-Cola Coca-Cola 2008 2009 2010 2011 Stakeholders Involved In Corporate Branding Regulators Investors Employees The Corporate Brand contributes to the images formed and held by all its stakeholders. Partners Customers Local Communities Buy me. I am a famous BRAND! Tide What would you buy? $50 Can't wait to create your own brand? Don't know where to start? Find Solutions at www.ogoDesignTeam.com Designed by: Sources: www.livingthebrand.com www.interbrand.com www.brandchannel.com InfoGraphic DESIGN TEAM $25 .com FEBRUARY 2012