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What is Corporate Branding?
Corporate Branding is the practice of applying company's name to a product and using the vision and culture of the company explicitly as part of its unique selling proposition.
How It Helps Your Business:
Increases awareness about a product.
Creates brand recognition for that product.
Familiarizes consumers with the product.
Creates brand loyalty.
Well directed Corporate Branding has made several companies very successful in creating high brand value with a positive image.
Coca Cola Brand Valuation
$66.67 bn - 2008
$68.73 bn - 2009
$70.45 bn - 2010
$73.75 bn - 2011
Stakeholders Involved In Corporate Branding
The Corporate Brand contributes to the images formed and held by all its stakeholders.
What would you buy?
Can't wait to create your own brand? Don't know where to start?