Beginner's Guide to Social Media Branding

A Beginner's Guide to Social Media Branding Understand your audience. Before developing a social media campaign, you should understand how and when your target audience uses social media. of all 62% of 83% females use 77% social media. all males use social media. 52% 32% 18-29 30-49 50-64 65+ Social media consumption by age Choose the right social media. Every social media platform is used for different reasons by different people. Targeting specific customers on their preferred social media platform will prove more effective than blanketing all channels with the same message. Facebook: 850 million Twitter: 500 million Google+: 343 million Linkedin: 238 million Instagram: 130 million Pinterest: 70 million ZzZ Zzz ZzZ TAT 1 in every 7 There are more than 500 million registered Twitter users, however only 200 million of those users are active. people in the world have a Facebook and log on at least once a month. 80% 50% of Pinterest users have children. 5Pinterest users are female. 12 11 Don't just post on social media when it's convenient for you. There should be a method to your madness. Post when each platform is the most active. 10 • Google+ 9-11 a.m. Linkedin 7-9 a.m. 5-7 p.m. Pinterest 2-4 p.m. 8-1 a.m. • Facebook • Twitter 1-4 p.m. 1-3 p.m. Forecast social media trends. Social media trends are always changing. Following social media or marketing companies on Twitter (e.g. @socialmedia2day) is a great way to get relevant bursts of information. In 2013, 1,372.1 Visual Marketers have The 45-54 age Google+ is on track to outpace group is the fastest growing demographic on both Facebook million Internet Marketing is increasing. 38% been decreasing their effort on users used social media at least Twitter in of marketers Twitter over the number of active once per month. plan to focus past few years. users. on Instagram. and Google+. For Facebook, this group has jumped 46% Google+ There are now This number increased 33% 2013 - 67% 2012 - 69% more mobile is expected to double by from June 2012 users on since 2012. to May 2013 2011 - 72% Instagram than Twitter 2017. For Google+, with 90 million 56%. new users. http://socialmediatoday.com/socialbarrel/1817111/tips-master-social-mediamarketing-small-businesses-infographic http://socialmediatoday.com/steveraysan/1572338/google-killer-app-integrated-content-marketing http://www.forbes.com/sites/maneywisewamen/2012/oa/08/the-developing-role-of-social-mediarin-the-moderm-business-world/ http://www.dreamgrow.com/21-socialmediamarketing-statistics/ http://www.socialmediaeraminer.om/28-promising-social-media-states-far-small-businesses http://mashable.com/2013/04/12/social-mediardemagraphic-breakdown http://expandedramblings.com/index. phpiresourcehow-many-people-use-the-top-social-media http://www.mediabistro.com/altwitter/internet-trends-2013 b43847 http://www.emarketer.com/Article/Social-Netwarking-Reaches-Nearly-One-Four-Around-Warid 1009978 http://blog.bufferapp.com/10-surprising-social-mediarstatistics-that-will-make-you-rethink-your-strategy http://www.businessinsider.com/google-plus-is-autpacing-twitter-2013-5 SI SuretyBonds.com GUARANTEED PERFORMANCE, NATIONMIDE