Beef Safety

Ensuring the nation's Beef SafetY VeriPrime" The cattlemen of the VeriPrimeTM Beef Food Safety Cooperative believe you have the right to assurance that the food you feed your family is safe. A national beef E. coli prevention system could effectively erase E. coli from the nation's food supply in as little as 3 years. (for one cent per hamburger!) Vaccination A series of three vaccines administered at different stages in a cow's life ensures herds remain free from E. coli on the 3 'Feed Testing & Tracking farm. Color-coded ear tags help ranchers track Additive vaccine schedules. Herds Prior to heading to market, Federally accredited veterinarians supervise and certify audits every step of the way. Regular testing are enrolled in a national cattle receive a final oral database for ongoing monitoring. treatment sprinkled into their feed at the feedyard. This treatment, acting like and online tracking ensures that beef receiving the VeriPrimeTM yogurt cultures in the digestive system, delivers Seal of Approval is 100% E. coli- free and safe for the consumer. a knockout blow to E. coli before beef is processed. Nearly all E. coli outbreaks can be traced FACT: to water contamination from beef and dairy farms, or national beef E. an infected animal coming in coli prevention system FACT: direct contact with produce. could be implemented at a The key to eradicating E. coli cost to the consumer of only is attacking the bacteria one cent per burger. And all at the source -inside VeriPrimeT" producers abide by the cow! strict animal welfare rules. Healthy cattle make for better-tasting, more tender beef! Gddítional Benefits of the VeriPrime" System CERTIFIED BUARD VeriPrime A Safer Environment Increased Improved Homeland Beef Exports For All Foods Security Certifying the safety of U.S. beef will increase opportunities Monitoring of U.S. beef through the VeriPrimeTM System protects against a range of contaminants, both natural and introduced. The Seal of Approval ensures total beef safety. By eradicating dangerous E. coli for beef exports to countries like China, South Korea, Japan at the source, the environment becomes safer for all foods, not and Singapore. just beef. The VeriPrime Beef Food Safety Cooperative is a voluntary association of U.S. cattlemen. VeriPrime cattlemen currently raise 70% of the fed cattle in the United States. The goal of the cooperative is to work together with producers, processors, grocers and restaurants to eliminate E. coli 0157:H7 from the nation's food supply. Copyright ©2011 www.VeriPrime.com | Infographic by InfoMonkeys.com