Beauty vs. Happiness

BEAUTY vs HAPPINESS ----------------------..------ ------------------- The global cosmetics industry is huge. Even in the face of tough economic times, people around the world continue to pour money into their appearances. The question is, is beauty the road to happiness? Are those of us who spend big on cosmetics any better off than the rest? Can good looks improve your satisfaction with life? Read on as we try to find out! WHAT IS THE WORLD SPENDING ON BEAUTY? In 2008, the worldwide cosmetics market BY SECTOR totalled $174.8 bn (about the GDP of Qatar!) fragrances ($21 bn) $174.8 breaks down as follows 12% 17% 32% skincare makeup ($29.7 bn) ($55.9 bn) 12% 27% toiletries ($21 bn) haircare ($47.2 bn) BY REGION Western Europe N.America $55.9bn 32% $35bn %22.7b 20% 32% Western Europe ($55.9 bn) • 20% North America ($35 bn) 13% Japan ($22.7 bn) 2008 35% rest of the world ($61.2 bn) WHO WANTS IT THE MOST? TOTAL NATIONAL SPENDING ON COSMETICS (2007 statistics) MEN WOMEN TÖTAL USA $38.698 bn $11.059 bn $27.638 bn Japan $25.708 bn $5.927 bn $19.780 bn France $14.321 bn $4.163 bn $10.268 bn $3.879 bn $9.285 bn Germany $13.164 bn $3.633 bn UK $11.895 bn $8.261 bn China $10.830 bn $3.828 bn $7.002 bn $2.897 bn Italy $9.933 bn $7.036 bn $2.877 bn $4.529 bn Spain $7.407 bn $0.816 bn $2.705 bn $1.889 bn The Netherlands $0.455 bn $1.219 bn Sweden $1.665 bn TOP RANKING The countries The Satisfaction With Life Index (SWLI) compiles data fram a range of sources in order to provide a measure of overall national happiness. Here, we'll use the SWLI to compare spending on beauty with overall happiness. investing the most in being beautiful certainly don't seem to be the happiest! Cosmetics spending World Satisfaction with Life Ranking Interestingly, the two countries with the lowest spending (Netherlands and Śweden) have the best rankings in the SWLI. 1. USA 2. Japan 3. France 4. Germany 5. UK 6. China 7. Italy 8. Spain 9. The Netherlands 10. Sweden 23rd 90th 62nd 35th 41st 82nd 50th 46th 15th 7th Similarly, France and Japan, both with high spending figures, score low in happiness. WHERE IS THAT MONEY BEING SPENT? Fragrances Makeup Skin care Hair care Toiletries 21% 22% 17% (118) a1s 12% USA UK FRANCE GERMANY ITALY THE NETHERLANDS 23% SPAIN SWEDEN JAPAN JAPAN, CHINA AND FRANCE show the highest spending on O skincare products, and correspondingly rank the lowest in the happiness stakes. The least happy countries are also those that spend CHINA the smallest amount on fragrances. Perhaps there's something to be said for SWEDEN, THE NETHERLANDS & THE USA O spend the least on their skin and are happier than the rest! aromatherapy! x axis sho ws ranking in the SW.E y axis shows percent age of country's cosmetics market taken up by that sector Sum of Fragrances Sum of Makaup Sum of Skin Sum of Hair Sum of Toiletries 7th 15 23rd 35th 41st 46th 50 62nd 82d 90th Ranking in the SWLI (Satisfaction with life index) WHO IS SPENDING THE MOST PER CAPITA? Cosmetics spending per capita Dollar SWLI 1. Japan 2. Sweden 3. Spain 4. France 5. UK 6. Italy 7. The Netherlands 8. Germany 9. USA 10. China 90th 7th 46th 62nd 41st 50th 15th 35th 23rd 82nd $296.2 $272.3 $269.1 $264.3 $262.8 $237.3 $237.3 $226.1 $202.2 $9.6 not happy happy It seems that the people of Japan spend a great deal on cosmetics but that it hasn't been enough to make them happy. Sweden, on the other hand, also has a high-rate of cosmetics spending and is quite content IS SURGERY THE ROUTE TO HAPPINESS? THE TOP TEN COUNTRIES FOR COSMETIC PROCEDURES ARE: USA 17.9% BRAZIL CHINA JAPAN INDIA MEXICO ITALY S.KOREA FRANCE COLOMBIA % of total worldwide procedures 13.6% 6.8% 6.4% 4.9% 4.4% SWLI rank In Seoul, South Korea, have undergone some form of cosmetic procedure, but all that tweaking hasn't made the people happy. 20% of women S.Korean as many as aged 19-49 BORN INTO HAPPINESS? BEING BORN BEAUTIFUL, HOWEVER, DOES HA VE ITS PERKS: THE TOP 15% - of people ranked by looks are over 10 percent happier than people ranked in the bottom 10 percent of looks 55% of people in the top third ranked by looks said that they were satisfied with their lives. 53% of people in the middle half ranked by looks said that they were satisfied. 45% of people in the bottom sixth said they were satisfied with their lives. WILL YOUR GOOD LOOKS COST YOU OR KEEP YOU? BEING BEAUTIFUL CAN MAKE YOU HAPPY... IN FACT, BUT ONLY BECAUSE IT'LL MAKE YOU RICH! MEN WOMEN Above-average looking men earn Above-average looking women eam 3% more ABOVE than those considered average. 4% more than those considered average. AVERAGE Below-average looking women earn 3% less Below-average looking men earn BELOW 22% less than their more average counterparts. than women considered 'average' looking. For a 40-year old man the impact of good looks on earnings is about the same as an additional 5 years of work ex perience. Unattractive people also fare worse in court and are 22% more likely to be convicted of a crime than the good-looking. They also get, on average, prison sentences that are 22 months longer. Beaut iful people earn $230,000 more in a lifetime than workers with below-average looks. REFERENCES: http://www.loreal-finance.com/_docs/us/rapport-2008/12_marches.pdf http://www.gdimagazne.com/marketstrends/consamers/meny 41099052.html http://enwikipedla.org/wikl/Satisfaction_with ufe_Index •http://0.caropa.eu/enterprise/newsroom/cf/_getdocument.cfm doc_id-4976 http://www.isaps.org/fites/html-contents/ISAPS-Procedures-Study-Resaits2011.paf http://www.utexas.edu/news/2011/03/29/happy_beontiful_people/ http://www.businessinsider.com/are-beontiful-people-happler-2012-7 •http://artkles.busmessinsider.com/ 2011-11-16/strateg /30404666_1_bean tful-poople-attractive-women-danlel-hamermesh //onimeibrarywiley.com/doy 10.1002/bsl.939/pdf http://o AIOLkersed under a Attribution- HoDertvs 3.0 Unported BY-ND 3.0) Percentage of country's co smetics man 100