The Battle of Mobile Devices

How Do You Use Yours? THE BATTLE OF MOBILE DEVICES It's no secret people are consuming content in record numbers, but did you know that what, when and how is strongly tied to which device they're using? We looked into traffic trends based on audiences who browse content across our network of premium publisher sites to see how they differ on each platform. DESKTOP TABLET SMARTPHONE ARTICLES VS. VIDEO COMPARING TOTAL VOLUME OF CLICKS ON ARTICLES AND VIDEO For articles, smartphones account for 36% more clicks than tablets; for videos, tablets account for 250% more clicks than smartphones. ARTICLES VIDEO 14% 10% 76% 82% 14% 4% > CLICK THROUGH RATES (CTR) Smartphone CTR for articles is 34% higher than desktop CTR. By contrast, smartphone CTR for video is 29% lower than its desktop counterpart, while tablet CTR for video is 29% higher than on desktop. ARTICLES VIDEO SMART PHONE FOR ARTICLES TABLET FOR VIDEOS AND THE WINNERS ARE... CONTENT CATEGORIES > TOP PERFORMING ARTICLES For articles, smartphone/tablet CTR is consistently higher than that of desktop, but here are some of the most pronounced differences by category. +93% +57% +44% +41% +37% +40% +39% +27% +29% +24% Travel Sports Recreation Entertainment Electronics TOP PERFORMING VIDEOS Although the least engaging platform in most video categories, smartphones far outperform desktops and tablets in Business & Finance and Travel. Travel +36% +107% Technology & Internet +46% -35% Sports +43% -29% News +14% -53% Business & Finance +43% +222% Entertainment +7% -70% THE EFFECT OF TIME > CONSUMPTION PATTERNS BY TIME OF DAY Desktop consumption peaks at 12PM; smartphone and tablet consumption peaks at 9PM. 5AM 8AM 11AM 2PM 5PM 8PM 11 PM > CONSUMPTION PATTERNS BY DAY OF WEEK The decrease in weekend traffic on mobile devices is less pronounced than on desktop. Mon Tue Wed Thu Fri Sat Sun Outbrain helps people discover the most interesting, relevant and trusted content wherever they are. Worldwide Outbrain is currently installed on more than 100,000 sites and generates more than 100 billion recommendations per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., UK., France, Italy, Spain, Germany, Israel, Singapore and Australia. DATA DRIVEN BY Outbrain www.outbrain.com | @Outbrain +29% -29% +34% +23%