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Batkid Takes Media By Storm

BATKID TAKES MEDIA * BY STORM 18 MONTHS SOCIAL MEDIA PRINT MEDIA Age that Miles Scott was diagnosed with lymphoblastic leukemia. NEWSPAPERS Average number of copies in circulation each day ШШТ 1.4 Billion i San Francisco Chronicle fornia Outlaws Obesity in Bars The San Francisco Chronicle Seietel Number of registered Facebook users. 5 YEARS Age that Miles is referred to the Make-A-Wish Foundation MAKE WiSH. 64% 223,549 Percentage of those users visit the site on DEADI a daily basis. STORMS IN SOUTH Eastward ho? The Denver Post THE DENVER POST That's 896 Million people. Miles' "wish" is to become Batkid for a day. 416,676 Fall is time to tale fliht 47% NO LOVE FOR BIG Z Chicago Tribune . THE PLAN Percentage of those people who get news from the site. The Chicago Tribune 448,930 Make-A-Wish begins planning and preparing Miles' special day... The Washington Post wants to The Washington Post 150 Million t 474,767 O Number of active Instagram users. Los Angeles Times AGAIN 16 Billion a Number of photos shared so far. .and coordinates with the offices of San Francisco's Mayor and Chief of Police. D TERM The Los Angeles Times 653,868 16,017 The New Hork Times 200-300 Number Number of 115 Milliont of people expected to volunteer. People who signed up to be a volunteer. Number of active The New York Times registered Twitter users. 20,000 1,865,318 Estimated actual 52% 1,382 size of crowd. major daily newspapers. There are Percentage of those users who get their news from the site. 40% 786,240,000 Percentage of U.S. Adults read newspapers at least once every other day. Number of Tweets per day. 44,421,000 OUTREACH ON SOCIAL MEDIA BEGINS. Total number of With police escorts, Miles ventured around Gotham City newspapers in circulation on a daily basis. with Batman. MAGAZINES Average total of copies in circulation per week 79,520 TIME Number of likes the official Batkid page received. The crime fighting duo, Batman and Time Magazine MAKE (A WiSH. Batkid, defeated classic nemeses, such as the Penguin. 135% Percentage increase in people who liked San Francisco's Make-A-Wish Foundation page. 3,289,387 Perple HEONANT MAN People Magazine 16,000t Number of photos with the #SFBatkid hashtag. 3,527,541 19.5 Milliont Number of people these photos potentially reached. 92% Percentage of Magazine sales that come from subscriptions. 545,576 7,390 .and the Riddler.. Number of magazines in the U.S. Number of tweets with the hashtag #SFBatkid and #Batkid through the end of the week of the event alone. FOLLOWING THE EVENT, NEWSPAPERS, AND MAGAZINES AROUND THE GLOBE FEATURED STORIES ABOUT BATKID'S EPIC ADVENTURE. 96% Percentage of those tweets that were deemed positive. 10,900,0364 Number of people the Batkid story potentially reached from just the publications mentioned above. 823,469,527 Number of people these tweets potentially reached. Gotham City Chronicle .saved a damsel in distress and performed many other acts of heroism throughout the day. BATKID SAVES CITY 117 Number of countries that Batkid was discussed in. Hooded bero nabs Riddler, rescues damsel in distress At the end of the 1,400 day, Miles received a key to the city from the mayor. Caped erusader crushes crime The number of hits per second the Make-A-Wish website received during the events. This rapid Batkid's seeret Penguin can't hide revealed at last from the Batkid influx of traffic caused the site to crash. "We're sorry, we are currently experiencing technical difficulties due to 1 Thousand Number of copies of a special edition print newspaper "The Gotham City Chronicle"with the headline "Batkid Saves interest in the Batkid wish. Please check back." THANKS FOR SAVING THE CITY BATKID! Sources: www.sf.wish.org | www.mashable.com | www.wikipedia.org| www.sfgate.com| City" that were handed out by the San Francisco Chronicle. MAKI (Aw www.sfchronicle.com | www.statisticbrain.com | www.pewresearch.org | www.expandedramblings.com | www.naa.org | www.stateofthemedia.org | www.journalism.org| CBS QUIKSHIP

Batkid Takes Media By Storm

shared by Michaelson on Apr 10
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On November 15, 2013, 5 year old lymphoblastic leukemia survivor Miles Scott had the opportunity of a lifetime. With the help of the Make-A-Wish Foundation, his wish to become Batkid was realized. Wit...

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