Basics of Search Engine Marketing

Search Engine Marketing SMG Search > A Division of Starcom Mediavest Group 87% of online adults use Search to find information the search process... question answer dialogue ...between brands & the consumer. The Auction Search is sold in an auction. Google AdWords combines both a quality score and a bidding price to determine which keywords get your ads placed. Process keyword relevancy, ad relevancy, landing page relevancy quality +$$ CTR (Clickthrough rate) SCore QS Historical Performance keywords relevant & targeted based off site content mirror client media objectives avoid broad keywords choose specific & multi-word include brand terms Did you know that some companies spend as much money on search engine marketing as they do on advertising? spellng variations & synonyms connect searcher intent to ads Google AdWords. 25 characters 70 characters Crumbs Bake Shop Largest Cupcake Retailer in U.S. Shipping Nationwide! www.crumbs.com But Search is not just Google & search engines See your ad here» premium Google AdWord space ads in applications social media Google different landscape than browser no side browsers f in mobile how much emphasis is being placed around your SEM strategy? Source: All information was pulled from a lecture and presentation from SMG Search, a division of Starcom MediaVest Group. ebY Search 2,500,000 auctions per day 345,000,000 auctions per day