Basic Small Business Marketing: How to get your website's home page right!
JAMESLEWS BASIC SMALL BUSINESS MARKETING: How to get your home page right! INCLUDE CLEAR CONTACT BRIEF CONTACT FORM INFORMATION Every form field that you remove from your contact form increases your conversions by 50%. Your contact information should be clear and linked. Your phone number should be a link for mobile users, and your email should be linked, too. Even your address can be linked to a Google Map. CLEAR CTA TO 'CALL NOW' Without a clear 'call now' button for mobile users, you are turning away leads. CALL AQN MOBILE FRIENDLY DESIGN 68% of websites are now "mobile-friendly" or mobile responsive. TOP-LEVEL NAVIGATION Use clear navigation to main parts of your website. Pages like 'Services', 'Products', 'About', "Contact Us' and your blog are required. CUSTOMER REVIEWS & LINKS 92% of consumers regularly or occasionally read online reviews (vs. 88% in 2014) EMERGENCY - 'CALL NOW' BUTTON Let users who have an urgent need call you, and call you immediately. BADGES & ICONS FROM ORGANIZATIONS RSES More authority means more leads. Giving new customers to your website an idea of your authority, the organizations your brand has joined & your standing is always a good thing. in BRANDED VIDEO MARKETING Axonn Research found seven in 10 people view brands in a more positive light after watching interesting video content from them. LINKS TO SOCIAL MEDIA ACCOUNTS 81% of B2B decision makers use online communities and blogs to help make purchasing decisions. 74% use LinkedIn, and 42% use Twitter. Presented by SMALLBUSINESS.COM http://smallbusiness.com/digital-marketing/small-businesses-that-dont-have-a-website/ JAMESLEWS HUBSPOT http://blog.hubspot.com/blog/tabid/6307/bid/6746/Which-Types-of-Form-Fields-Lower-Landing-Page-Conversions.aspx AXONN https://www.axonn.media/content-marketing/video/video-in-content-marketing/ James Blews 2 724. 856.0932 O BRIGHT LOCAL https://jamesblews.com Q https://www.brightlocal.com/learn/local-consumer-review-survey/ [email protected] B @JamesBlews y JamesBlewsConsultingLLC f
Basic Small Business Marketing: How to get your website's home page right!
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