Barnickel Design Pivot Conference

THE PERCEPTION GAP BETWEEN SOCIAL CONSUMERS AND SOCIAL MARKETERS OF MARKETERS 76% FEEL THEY KNOW WHAT THEIR CONSUMERS WANT OF MARKETERS 34% HAVE ASKED CONSUMERS WHAT THEY WANT ACTUAL CONSUMER INCENTIVES FOR SOCIAL ENGAGEMENT WITH BRANDS VS. MARKETERS' PERCEPTIONS OF CONSUMER INCENTIVES FOR SOCIAL ENGAGEMENT WITH BRANDS INSIGHTS FOR CUSTOMER BUYING DECISIONS SERVICE 59% 58% 53% REWARDS PROGRAMS FEEDBACK ON NEW PRODUCTS 0% Yo 45% 55% SOCIAL CONSUMERS* SOCIAL MARKETERS* 53% 43% 58% * PERCENTAGES REFER TO RESPONSES OF CONSUMERS WHO WERE ASKED WHAT BENEFITS THEY EXPECT IN RETURN FOR THEIR SOCIAL ENGAGEMENT WITH BRANDS VS. MARKETERS WHO WERE ASKED WHAT THEY THINK THEIR CONSUMERSS ARE EXPECT DEALS & 85% EXCLUSIVE ING IN RETURN FOR THEIR SOCIAL ENGAGEMENT WITH BRANDS. PROMOS CONTENT ACTUAL CONSUMER USAGE VS. MARKETERS PERCEPTIONS OF CONSUMER USAGE PHOTO SERVICES. SOCIAL CONSUMERS* SOCIAL MARKETERS 30% 20% 10% COLOR CAMERABAG DAILYBOOTH DARKROOM INSTAGRAM HIPSTAMATIC PATH 10% PERCENTAGES REFER TO RESPONSES OF CONSUMERS WHO WERE ASKED WHICH PHOTO SERVICES THEY USE VS. MARKETERS WHO WERE ASKED WHICH PHOTO SERVICES THEY THINK THEIR CONSUMERS USE. ACTUAL CONSUMER USAGE VS. MARKETERS PERCEPTIONS OF CONSUMER USAGE MOBILE SOCIAL APPS ONLINE GAMES DAILY DEAL & COUPON SITES 15% 18% WORLD 22% COUPONS COM LINKEDIN OF WARCRAFT 36.7% 82.5% 12% SECOND LIFE FACEBOOK DEALS TWITTER 35% SOCIAL CONSUMERS SOCIAL MARKETERS * PERCENTAGES REFER TO RESPONSES OF CONSUMERS WHO WERE ASKED WHICH APPS / SITES THEY USE VS. MARKETERS WHO WERE ASKED WHICH APPS / SITES THEY THINK THEIR CONSUMERS USE. OCT 15-16, 2012 • NY BARNICKEL DESIGN PRESENTATION AND INFO- GRAPHICS DESIGNED BY RESEARCH DATA BY PIVOT, pivot FALL / WINTER 2011. FULL REPORT CAN BE BARNICKEL DESIGN conference ©2012 www.BARNICKELDESIGN.COM FOUND AT 2012.PIVOTCON.COM/RESEARCH Brand Strategy & Development FROM SOCIAL BRANDS TO SOCIAL BUSINESS