Bargain Hunters

BARGAIN HUNTERS AMOUNT SPENT PER SHOPPER Q1-2009 In this Economic Downturn, American Consumers are Looking for Value at the Grocery Store. VS Q1-2008 SOURCE: MINT.COM Bristol Farms Whole Foods 14% Vons Cub Foods Krogers -9% O 7% Trader Joe's A 7% n-4% -3% U +1% U +1% U +3% Food 4 Less Publix +5% Giant Food Food Lion 13 TRANSACTIONS PER SHOPPER PERCENTACE CHANGE FROM 01-2008 Q1-2009 SOURCE: MINT.COM SOURCE: MINT.COM AMOUNT PER TRANSACTION $47 +5% $42 $42 +4% Q1-2009 SOURCE: MINT.COM $26 Bristol Farms +2% Food Lion -6% PERCENTAGE CHANGE FROM -10% Q1-2008 Whole Foods Publix SOURCE:MINT.COM Food Lion Trader Joes Whole Foods Whole Foods Bristol Farms RELATIVE SALES VOLUME FOR Q1-2009 SOURCE: MINT.COM Kroger Publix Whole Foods Vons Trader Joes Giant Food Food Lion Cub Foods Food 4 Less Bristol Farms mint.com wallstats.com Trader Joes Giant Food Giant Food Whole Foods Publix