The Barefoot Running Revolution

THE BAREFOOT SW RUNNING * REVOLUTICN★ MORE AND MORE PEOPLE ARE TAKING UP BAREFOOT RUNNING. IN THIS INFOGRAPHIC, WE CHART THE HISTORY OF THE BAREFOOT PHENOMENON AND SHOW YOU HOW GOING BAREFOOT CAN MAKE YOU A BETTER RUNNER. The Problem with Traditional Running Shoes Every year 65-80% of all runners suffer an injury. 5.34 times more likely to suffer an injury while running than cycling 1.25 E times more likely to have an injury in an expensive running shoe 65-80% This $2.36 billion industry has achieved no reduction in running injuries. $2.36 billion US athletic shoes market -$12.6 billion US casual shoes market $24 billion_ US footwear market Barefoot Beginnings Barefoot running can trace its roots back to man's genesis in Africa. 25 1951, Boston - Shigeki Tanaka wins marathon wearing sock-shoe; it features a separated big toe. 1962, Belgrade - Bruce Tulloh wins the 5000m European Championship barefoot. 1930s - The New England Running Shoe surfaces as first racing flats. 1960, Rome - Abebe Bikila sets a marathon world record barefoot. 1985 - Zola Budd Pieterse wins the Cross Country World Championships; she trains and runs barefoot. 1997 - Ken Bob launches the barefoot running website runningbarefoot.com. 2004 - Nike Free launches first mainstream minimalist shoe. BORN то 2006 - Release of Vibram FiveFingers. RUN CHRIS MEDOUGALL 2009 - 'Born to Run' 2009 - 2011 Celebrities like Scarlett Johansson, Google's Sergey Brin and Matthew McConaughey are spotted wearing Vibram FiveFingers. enthralls the running world; sells over 120,000 copies. The Shoe Companies React $130 $120 $125 $120 $110 Skora Base Vivo Barefoot $110 Merrell Glove $100 $100 $100 $100 $90 Vibram FiveFingers New Balance Minimus Altra $90 $90 $90 $80 Nike Free $80 Adidas adiPURE ww. Brooks PureProject $70 Saucony Hattori $60 $50 $50 Fila Skele-Toes 2004 2005 2008 2011 2012 The Science of Barefoot Running shoes result in heel first landings 75-80% of the When running in traditional running shoes, you land heel first. Shock transfer This underutilizes the small to thigh and pelvis ligaments of the foot and weakens them. time Achilles tendon is elongated, causing stress. Heel-first impact Inactivated small ligaments Running barefoot reduces force of heel impact up to Running barefoot results in the front of the foot coming into contact with the ground first. This activates the small tendons of the foot, followed by the Achilles tendon, distributing the impact evenly. Strengthens ankles and foreleg muscles 3x Activates small Reduces puncture traur to heel ligaments of the foot 11tttt! Foot flexes naturally Heel-Strike Landing Barefoot Landing Unnatural posture Aligned posture Balanced landing Stressful impacts Efficient cadence (rhythm) Inefficient stride What Is a Barefoot Shoe? A barefoot shoe is defined by its heel-to-toe drop. This drop is the difference between heel height and forefoot height. The lower the drop, the easier it is to land on your midfoot. Traditional Running Shoes 12mm drop Minimalist Running Shoes 8mm - 1mm drop Barefoot Running Shoes Omm drop Barefoot Legends CHRIS MCDOUGALL PROFESSOR DANIEL LIEBERMAN ROY M. WALLACK Barefoot Visionary - Harvard graduate and author of Born to Run. The man Barefoot Journalist - LA. Times Barefoot Professor - Department of Human Evolutionary Biology, Harvard. Academic heavyweight behind the science of barefoot. fitness columnist and author of who made barefoot mainstream. Run for Life and Be a Better Runner. JASON ROBILLARD KEN BOB CABALLO BLANCO Barefoot Fanatic - Founder of The Running refoot Entrepreneur- Author of The Barefoot Running Book and barefootrunninguniversity.com. Bareboot Wildman - Lives with Barefoot website. Ran barefoot for over Tarahumara Indians in Northern Mexico. 50 years. A true barefoot legend. The main character in Bom to Run. The Barefoot Trend Soars Google Insights for Search Google Insights compares search volume patterns across specific regions, categories, time frames and properties. The graph below shows the number of searches for the term "barefoot running" relative to the total number of Google searches over time. beta 100 80 60 20 2004 2005 2006 2007 2008 2009 2010 2011 2012 *The numbers on this chart do not represent absolute search volume numbers because data from Google Insights is normalized and presented on a scale from 0-100. Sources http://www.sciencedirect.com/science/article/pii/S1934148209013677 https://www.cpsc.gov/cgibin/NEISSQuery/home.aspx http://www.nature.com/nature/journal/v463/n7280/full/nature08723.html http://runningtimes.com/Article.aspx?ArticlelD=22417 http://www.google.com/insights/search/ http://therunningbarefoot.com/ http://www.barefootrunning.fas.harvard.edu/2009_EvolutionofHumanEnduranceRunning http://www.barefootrunning.fas.harvard.edu/Nature2004_EnduranceRunningandtheEvolutionofHomo.pdf http://www.wired.com/wiredscience/2009/07/barefoot/ http://www.amazon.com/Born-Run-Hidden-Superathletes-Greatest/dp/0307266303 http://www.amazon.com/Barefoot-Running-1-Michael-Sandler/dp/0984382208 http://blogs.scientificamerican.com/observations/2010/01/27/running-barefoot-is-better-researchers-find/ http://runningtimes.com/Print.aspx?articlelD=16929 The opinions or assertions contained herein do not necessarily reflect those of RunningShoes.com. This infographic is based on the best-selling book Born to Run. Shoe Price