Baidu vs. Google

Digimind. Digimind.com -Web Intelligence For Your Business SEARCH ERGINE BATTLEFIELD CDIRA VS. IS THE BATTLE ALREADY O LOST FOR GOOGLE? BAIDU FACTS du INDEX ORIGIN: BĚIJĪNG 100n 80n 10. Created early 2000 by Robin Li & Eric Xu /bn web pages images multimedia files RANKS LITERAL MEANING #5: # Tcamna "hundreds of times": persistent search for overall in terms of traffic the ideal CONTENT STOCK MARKET 11X more artides (4.6mn) NA S DAQ: BID U on Baidu Baike than Chinese (Baidu Encydopedia) Wikipedia In 2004 Google paid $5mn for 2% stake in Baidu but sold it in 2006 after creating Google.cn SCOPE OF BUSINESS du Mains markets are in China «Chinese circles (Hong-Kong, Taiwan, etc), while entering Japan and Korea G) World- Around the MARKET SHARE IN CHINA 81.9% 83.6% 80.2% 77.1% 75.3% China's search query market share Baidu 83.6% VS Google 11.1% 64m 53,5bn AMOUNT OF SEARCH REQUESTS FORBAIDU AMOUNT OF SEARCH 17.5% 18.4% REQUESTS IN CHINA 14.1% 13.3% +18.69% from 2009 +29% from 2009 2009 2010 2010 2010 2010 04 of 2010 Q4 Q1 Q2 Q3 04 Bai du E Google FINANCIAL PERFORMANCES Bai du EE All monetary references are in U.S. $ (2010 figures) Google 29.321 B 1.256 B 0.628 B OPERATING INCOME 10.381 B 0.559 B REVENUE 8.505 B 1.754 B TOTAL ASSETS 57.857 B 1.334 B TOTAL EQUITY 46.241 B 10,887 EMPLOYEES 32,467 PROFIT AUGUST 2005 IPO AUGUST 2004 85 $ 27 $ 125 $ JANUARY 2012 619 $ 44.28 B MARKET CAP 201.83B IPO PRICE BAIDU'S ADVANTAGES Baidu Understands China BAIDU 38 Mandarin words meaning "I, vs 1 English word "I". KNÓWS CHINESE BAIDU HAS UNIQUE INSIGHT AND BETTER UNDERSTANDING OF CHINESE CULTURE 66 Virtual Communities & Services HERE IS THE TOP 10 (based on traffic) 1 BAIDU SEARCH 6 BAIDU SHIPIN MIDEOS) 2 BAIDU ZHIDAO (QRA COMMUNITY) 7 BAIDU WENKU (BOOKS) 88888888 3 BAIDU BAIKE (ENCYCLOPEDIA) 8 BAIDU HI (INSTANT MESSENGER) 4 BAIDUTIEBA COM PLATFORM) 9 BAIDU NEWS 5 BAIDUTUPIAN (PICTURES) 10 BAIDU MAP Others BAIDU CIDIAN Dictionary BAIDU TUANGOU: Navigation Service BAIDU XINZHI: Sodal Service ZHANGSHANG BAIDU Moble Service BAIDU SPACE: Social Networking SHUOBA: MICROBLOGGING ZHUANLI: Patent Search FINANCE YOUXI: Games MP3 and Streaming Factors BAIDU PRIMARY VEHICLE TO DOWNLOAD FREE MP3 FILES Ttplayer (2006) the most popular music player in China Ting (2011) MP3 search, + streaming and download Local Server 1 FAST SEARCH SPEEDS BAIDU'S WEKNESSES - #1 ORGANIC SEARCH WITH PAID RESULTS ARE MIXED ŘÉSULTS SEARCH • All pald search results will be placed before the organic search results · For example: If 20 customers buy the same keyword, the first organic search result will be found on page 3 • High risks of scams for users • #4 BAIDU'S SPIDERS ARE BLOCKED BY SNS SOCIAL NETWORKING SERVICES: SOHU, TAOBAO, XIAONEI... SEARCH RESULTS ARE FILTERED ACCORDING TO NO CONTENT FROM CHINESE PAGES BROAD IS INCLUDED GOVERNMENTAL REQUIREMENTS BAIDU'S ACQUISITIONS & STAKES - {2004} hao123 {2006} 千千 静听 天空 下载 www.skycn.com HAO 123 , Web Directory TTPLAYER, Music Player SKY CN, Software Download Portal - {2007} {2008} {2009} ui 联合 网 视 UITV 随 视 传媒 Ku6.com E Ads!t KU6, Online Video Sharing ADSLT Video Advertisements UITV, Online TVOperator - {2011} fanshu.com 点 讯 手机 应用 dayhand.com 全 番薯 网 FAN SHU (40%), Digital Books& e-Reader Maker DAYHAND NETWORKS, Mobile Software Company PHOTOWONDER, Instagram Like 去 哪儿 Qunar.Com LEFTBRAIN anjuke .com QUNAR, Travel Search Engine Service LEFTBRAIN, ANJUKE, Real Estate Marketplace Vertical Media 36obuycom 360BUY.COM, {2012}ON TRACK.. Online Retailer 36 5otuan.com 土豆 网 , 每个 人 都是 生活 的 导演 tudou.com 36TUAN.COM, Group Buying TUDOU.COM, Online Video Service O Digimind Inc.- All rights reserved - 2012 January %23