Back to School: How Social Media Makes the Grade

BACK TO SCHOOL COLLEGE HOW SOCIAL MEDIA MAKES THE GRADE START EARLY!! DON'T BE Procrastinating parents wait 3-4 weeks before school starts to Back-to-School season LATE! starts in July for over- Market until mid-Sept. to reach every shopper! achiever parents who begin shopping. want to beat the crowds. WHEN WILL YOUR CUSTOMERS DO THEIR SHOPPING? Back-to-School Back-to-College JULY 21% 19% LATE JULY 25% 60% EARLY AUGUST 36% LATE AUGUST 16% SEPTEMBER 2% 2% OCTOBER .1% 1.2% 83% of shoppers plan to use social media to find out about promotions. 1 in 5 parents use social media as part of their back-to-school 40-50% of moms have purchased apparel, books, and electronics from a tablet. 43% of households will use social media for back-to-school shopping. shopping. 67% of shoppers look for reviews and recommendations when shopping. 78% of parents use smartphones for their back-to-school shopping. 67% of US shoppers will shop-hop from one device to another. collective bias Sources: Deloitte 2013 Back to School Survey, Edison Research, Google. THE POWER TO INFLUENCE