The Back To School Economy, 2010

Back to School Economy 2010 Online Back to School Shopping Percentage of U.S. Households Shopping Online 12.3% of parents will increase their online shopping this year 2.7% compared to 9.6% in 2009. 2010 30.8% 30% 24.8% 22.2% 25% 21.4% (Projected) 20% 15% This year 30.3% of parents will compare prices online compared to 26.4% in 2009. 2010 10% 3.9% 5% 2007 2008 2009 2010 "The economy has accelerated the shift toward online shopping this back-to-school season, with more consumers than ever saying they are researching purchases online, using price comparison sites, and looking for promotions, especially free shipping." - Shaukat Shamim, CEO, Permuto, Inc. Projected Total Back to School Spending 2010 K-12 Spending (Total Spent $21.35 Billion) College Spending (Total Spent $45.81 Billion) % of Families Net Avg. Spent Per Family Total Amount Spent Buying Clothing & Accesories $7.93 Billion $225.47 97% Shoes $3.62 Billion $102.93 95% Total % of Families Buying Net Avg. Spent Per Family Amount School Spent Supplies $3.39 Billion Clothing & Accesories $96.39 97% $6.63 Billion $120.88 72% Electronics $6.39 Billion $181.61 Shoes 64% $3.41 Billion 62.20 66% % of Families Buying Net Avg. Spent Per Family Total Amount Spent Collegiate Branded Supplies $1.99 Billion $36.26 45% School Supplies Food Items $3.45 Billion $104.08 $5.71 $62.91 66% Billion 82% Personal Care Items Electronics $3.83 $12.99 $69.79 51% $236.94 71% Billion Billion Gift or Pre-Paid Cards Dorm or Apt. Furnishings $5.31 $2.51 Billion 28% 36% $45.73 $96.94 Billion Total Back to School Spending 2010: $67.2 Billion Back to School Shopping TotalsBack to College Shopping Totals K-12 Spending Totals by Year College Spending Totals by Year $45.8 B $41.2 B $ 40 B $ 40 B (Projected) $35 B $35 B $31.7 B $31.3 B $30 B $30B $25 B $21.4 B $25 B $20.1 B $18.4 B $17.4B $20 B $20 B (Projected) $15 B $15 B 2007 2008 2009 2010 2007 2008 2009 2010 What people are saying about how the economy is affecting BTS spending 8% 30% 57% 43% 37% Making do with last year's school items Shopping for sales more often Impacting whether will attend private or public school Spending less overall Using coupons more Sources: WWW.arf.com www.internetretailer.com O PERMUTO