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Baby Boomers and Seniors in the Digital Era

BABY BOOMERS ВАВУ and Seniors DIGITAL ERA in the ** BABY BOOMERS Silent Generation ** BORN BETWEEN BORN BETWEEN ROUGHLY 77 MILLION 1925 and 1945 1946 BABY BOOMERS AND 34.9 ALIVE MILLION AGED 49 TO 67 1964 AS OF 2010 35% AGED 68 TO 88 of the American adult population is made up of Baby Boomers 95% RETIRED WEALTH AND SPENDING HABITS AMERICANS 55 AND OLDER TOTAL ANNUAL INCOME FOR $2.4 CONTROL MORE THAN ADULTS 50+ IS 75% TRILLION 24 40% OF AMERICA'S WEALTH BABY BOOMERS 65% ACCOUNT FOR OF THE TOTAL NET WORTH IN THE OF TOTAL CONSUMER DEMAND UNITED STATES IS HELD BY ADULTS 50 AND OLDER Internet Usage By Group OVER 50% 93% 89% 80% 75% of All Adult Internet 100% Users are 65+ 58% 80% 31% I Millennials 60% Gen X I Young Boomers Old Boomers 40% 75+ 66-74 Silent Generation 57-65 GI Generation 20% 47-56 35-46 18-34 EMAIL USAGE Ages: 50-64 90% 2/3 of Americans 50+ buy from online retailers Ages: 65+ 86% SOCIAL MEDIA USAGE ADULTS 50+ Why do they use social media? ARE THE FASTEST GROWING To connect with family and friends DEMOGRAPHIC ON THE INTERNET 57% 35% 12% 2% 2% 10% 3% 2% 3% 1% Ages: 50-64 65+ 50-64 65+ 50-64 65+ 50-64 65+ 50-64 65+ PERCENTAGE OF ADULT INTERNET USERS WHO USE SOCIAL NETWORKING 100% Ages: 18-29 30-49 50-64 65+ 90% 83% 80% 72% 70% 60% 50% 50% 40% 34% 30% 20% 10% 2005 2006 2007 2008 2009 2010 2011 Feb 2012 Mobile Usage 25% % of users who... % of users who... OWN A CELL PHONE OWN A SMART PHONE O 87% O 35% 47-56 47-56 57-65 84% 57-65 25% O 77% 66-75 20% 66-75 O 52% 75+ O 3% 75+ % of users who... % that use their phone to... Ly OWN A TABLET M TAKE PICTURES O 87% O 78% 47-56 50-64 O 84% O 44% 57-65 65+ 66-75 O 77% % that use their phone to... 75+ O 52% SEND TEXTS of tablets users O 78% 50-64 34.7% are 45+ O 34% 65+ % that use their phone to... ACCESS THE INTERNET % that use their phone to... O 40% DOWNLOAD APPS 50-64 65+ 13% 50-64 25% 65+ 8% % that use their phone to... SEND EMAIL 50-64 O 38% 65+ 12% TOP4 WEBSITES FOR AGES 6%0+ You Y! Tube GET THE FACTS Contact us today to discover how to leverage the power of direct response to reach this lucrative boomer market. Resources: http://www.aarp.org/ http://www.census.gov/ http://www.bls.gov/cex/ http://www.immersionactive.com/resources/50-plus-facts-and-fiction/ http://www.examiner.com/article/baby-boomers-gaining-ground-social-media-stats-1 http://www.pewinternet.org/-/media//Files/Reports/2013/PIP_SocialMediaUsers.pdf http://www.pewinternet.org/-/media//Files/Reports/2012/PIP_Older_adults_and_internet_use.pdf http://www.pewinternet.org/Presentations/2012/Mar/Baby-Boomer-Summit.aspx koeppeldirect MULTI-CHANNEL DIRECT RESPONSE" www.koeppeldirect.com

Baby Boomers and Seniors in the Digital Era

shared by JeffOxford on Mar 20
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Did you know that adults 50+ are the fastest growing demographic on the internet? Or that adults 65+ make up over 50% of all internet users? This infographic examines how older generations have adopte...

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