B2B vs. B2C

B2B B2C vs. Business to Business Business to Consumer • Markets to other businesses • Markets to consumers Examples of B2C include: Restaurants and retail stores Examples of B2B include: ad agencies and office furniture manufacturers Bookshop Uses industry jargon • Uses simple language for consumers to understand • A B2C audience is looking for a good deal and entertainment • A B2B audience is looking for expertise • There is a longer decision making process • Will the product save time and help the business run more efficiently? • A shorter decision making process • Emotions play into purchasing decision Marketing message can be lengthy to prove know-how • How will this product benefit me? • Marketing message needs to get right to the point After a consumer purchases the product the business to consumer relationship ends • "We are cheaper." After a business has purchased the product or service, a relationship is developed and continues • "We know what we're doing." http://www.fusion360agency.com/ http://smallbusiness.chron.com/b2b-b2c-mean-56101.html- http://blog.hubspot.com/agency/differences-b2c-b2b-marketing http://www.forbes.com/sites/chuckcohn/2015/06/16/differenc- es-in-selling-b2b-vs-b2c/2/ http://marketing.about.com/od/plantutorialsandsamples/a/b2cvsb2b.htm http://www.mansfieldsp.com/mans- field-sales-blog/bid/50959/B2B-vs-B2C-Sales-Similarities-and-Differences http://www.freepik.com/ FJSION 36 ()