B2B Mobile Marketing for 2013

B2B MOBILE MARKETING OUTLOOK FOR 2013 The mobile channel is redefinning how marketing departments choose technologies, engage their audiences and execute their strategies. This report outlines what marketing departments should expect for 2013. Get ready for an excititing year! Where our mobile world is heading. Tablet Sales of 60 50 $29 Billion in '12 40 70% of tablet 30 sales will be iPads 20 10 Apple and Samsung together represent 83% of global smartphone sales. 2010 2011 2012 2013 Global smartphone sales will pass 50% of total mobile phone sales by the end of 2013. - 70% of phones sold Q0000 Global tablet sales for 2012 will be 119 million units. will be smartphones by 2016 And in the B2B Mobile World... 50% OF THE C-SUITE WILL USEA TABLET BY 78% 65% 65% of execs are 78% of enterprises allow employees to bring their own 2013 comfortable making a business purchase from a mobile device devices And more than 59% of B2B purchase decision makers and influencers use their smartphones to gather information when purchasing products or services. SO WHAT DOES THIS MEANFOR 2013? 1) MOBILE TECHNOLOGY WILL BEINTEGRATEDINTO MULTIPLELEVELSOF THEMARKETING CHAIN, INCLUDING: Business Lead Customer Development Nuturing Retention Sales Tools Events Managment Marketing depts will add resources in the following mobile areas: 2) GROWTHIN TABLET SALES WILL SPUR THE GROWTHOF TABLET OPTIMIZED WEBSITES. OSO QR Codes Mobile Apps PRIVATE CLIENT PORTALS Tools for sales reps Optimized websites for tablet 4) Mobile marketing initiatives will increasingly be integrated into CRMS and marketing automation systems like Salesforce and Hubspot. and mobile devices 5) OS MANUFACTURERS AND SOFTWAREPROVIDERS WILL HELP MARKETERS BUILDMORE TECHNOLOGIES TO CONVERTMOBILETRAFFICINTOLEADSAND CUSTOMERS THROUGH: Distribution of more personalized content and information. Tools that let visitors more easily download apps. Tools to better analyze performance of mobile campaigns. Software that enhances the end users engagement and loyalty. THE SOURCES Gigaom / Technobuffalo.com/ Statista / Gartner / Techcrunch / Email-marketing- reports.com / Econsultancy.com/ Marketwire / Vertic / Emarketer / Google / IAB BROUGHT TO YOU BY panvišta www.panvistamobile.com %24