America’s most decorated gymnast, Shannon Miller once said, “At the Olympics, you (are) there to do a job. I feel you should take it seriously. You should be respectful. You are putting on the red...
-white-and-blue and going out there to perform for your country.” Today as the planet’s foremost sporting event is on we look at what the B2B marketing landscape can imbibe from the spirit of the games.
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