The B2B Marketer's Guide to SXSW 2014

The B2B MARKETER'S GUIDE MARCH 7-11,2014 AUSTIN, TEXAS SXSW With 25,000+ attendees, over 1,000 conference sessions, and 500 booths – not to mention countless parties and meet-ups for the Interactive Festival alone – it can be hard to define what is relevant to B2B marketers at SXSW. That's why Demandbase and Doremus have teamed up to put together The B2B Marketer's Guide to SXSW. Here, we've highlighted the can't-miss sessions, workshops and parties for B2B marketers attending the festival. See you in Austin! Martin Luther King Jr Blvd (3 E 9th St E 8th St W 6th St E 7th St W 5th St E 6th St W 4th St E 5th St. W 3rd St E 4th St W Znd St E 3rd St 3| 4 E 2nd St E Cesar Chavez AUSTIN CONVENTION CENTER Visit friends of B2B at their booths: Tableau Software: Stand 707, 709, 806, 808 Adobe: Stand 100 Visual.ly: Stand 222, 224, 226 Badgeville: Stand 1142 Sitecore: Stand 734, 736 Blends, Biscuits & B2B 5 Presented by Demandbase Monday, March 10 5:00 – 7:00 p.m. Location: Max's Wine Dive SESSIONS WORKSHOPS Hacking LinkedIn: The B2B Bible 1 Mosh Pit of Experts 2014 – The Future of Soial Friday, March 7 12:30 – 1:30 p.m. Location: Sheraton Austin Room: Capitol View South Friday, March 7 3:30 - 6:00 p.m. Music Meets Tech by Dyn Location: AT&T Conference Center Room: Classroom 102 Note: Pre-registration is required. 6 and Acquia Tuesday, March 11 8:00 p.m. – 1:30 a.m. Location: Cedar Street Courtyard OMMA: What Do Marketers Want from Mobile? The Digital Marketing Workshop Saturday, March 8 9:30 a.m. – 1:30 p.m. Friday, March 7 12:30 – 1:30 p.m. Location: AT&T Conference Center Location: AT&T Conference Center BONGS Room: Classroom 204 Note: Pre-registration is required. Room: Salon ABCDE Pimp Your Pitch: Learn Visual Actively Participating in the 3 Big Data Revolution Storytelling Saturday, March 8 5:00 – 6:00 p.m. Location: Sheraton Austin Sunday, March 9 11:30 a.m. – 1:30 p.m. Location: AT&T Conference Center Data Smart: Using Data Science to Transform Information into Insight (John Foreman) Room: Classroom 204 Room: Capitol ABCD How to Build Mental Models for Content + Marketing Monday, March 10 3:30 – 6:00 p.m. The Science of Predicting Earned Media Friday, March 7 3:50 - 4:10 p.m. Location: Austin Convention Center Foyer Sunday, March 9 12:30 - 1:30 p.m. Location: Sheraton Austin Room: Location: AT&T Conference Center Room: Classroom 203 Search and Social: The Definitive 2 Guide to Real-Time Content Marketing (Rob Garmer) Friday, March 7 5:00 – 5:20 p.m. Location: Austin Convention Center Room: Ballroom D Foyer Room: Capitol EFGH This Isn't Your Mom's Way of Raising a Round w/Chris Golec, CEO, Demandbase Sunday, March 9 5:00 - 6:00 p.m. NETWORKING & PARTIES Location: Hilton Austin Downtown Room: Salon E AUDIENCE: Marketing in the Age of Subscribers, Fans and You Can Sell, But You Can't Hide Monday, March 10 Gigya Grill Friday, March 7- Sunday, March 9 10:00 a.m. – 6:00 p.m. Followers (Jeffrey Rohrs) Monday, March 10 11:20 a.m. – 11:40 am. 11:00 a.m. – 12:00 p.m. Location: Austin Convention Center Location: Hilton Austin Downtown Room: Ballroom D Foyer Location: El Sol y La Luna Room: 616AB Restaurant Age of Context: Mobile, Sensors, Data and the future of Privacy (Robert Scoble) Monday, March 10 1:40 – 2:00 p.m. 7 Ads, Passion & Party Crashing with Bob Thacker The Drupal Drop In: Eat in. 2 Drink up. Nerd out. Saturday, March 8 12:00 – 3:00 p..m. Location: Maggie Mae's Tuesday, March 11 9:30 – 10:30 a.m. Location: Omni Downtown Location: Austin Convention Center Room: Longhorn Room: Ballroom D Foyer Deloitte @ SXSW 3 Saturday, March 8 8:00 p.m. – 12:00 a.m. Location: Hangar Lounge The C in CMO Stands for Cojones 8. Tuesday, March 11 9:30 – 10:30 a.m. presented by: DEMANDBASE Location: Hilton Austin Downtown Room: Austin Chamber Offices The 2nd Annual IAB SXSW Sunday Brunch Sunday, March 9 9:00 a.m. – 12:00 p.m. Location: Brazos Hall Rooftop 9 How to Pitch the Media doremus Tuesday, March 11 3:30 - 4:30 p.m Location: Hilton Austin Downtown Room: Salon B stay in touch: @demandbase, @doremus Note: Open to IAB members only. Interregional Hwy