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B2B Content Marketing Strategies to Look out for in 2016

B2B Content Marketing Statistics to Look out for in 2016 2016 B2B content marketing trend predictions that are likely to impact the world of content marketing: of B2B marketers will use content 88% marketing, up from 86% in 2015 76% of marketers will produce more content in 2016 51% of B2B marketers will increase their content marketing spending in 201 of B2B marketers have a content 80% marketing strategy. (32% documented, 48% not documented) Top 3 B2B content marketing tactics: 93% 82% 81% Social Media Content Case Studies Blogs Top 3 B2B goals of content marketing: 85% 84% 78% Lead Generation Sales Lead Nurturing Top 3 social media platforms for B2B content marketers: 94% 87% 84% Linkedin Twitter Facebook Top 3 paid advertising methods used by B2B marketers 66% 57% 55% Search Engine Marketing Print or Other Offline Promotion Traditional Online Banner Ads Sources: cm CONTENT MARKETING INSTITUTE Content Marketing Forum www.dotcominfoway.com www.facebook.com/DotComInfoway www.twitter.com/dotcominfoway www.linkedin.com/company/dotcominfoway dci

B2B Content Marketing Strategies to Look out for in 2016

shared by dotcominfoway on Feb 20
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The Content Marketing Institute has released their findings about the content marketing trends that are set to dominate the B2B markets this year. The importance of having a clear-cut content marketin...

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