Avnet Drive for Innovation

DRIVEFOR INNOVATION Program Summary AVNET Express May 1, 2011 - February 29, 2012 DESTINATION: AVNET EXPRESS DELIVERING ON PROGRAM GOALS PROGRAM TIMELINE DIRECT PROGRAM MAY - SEPTEMBER HIGHLIGHTS Program Kick off ESC Silicon Valley • DFI.com site launch TRAFFIC to Avnet Express Events at ESC Brazil, Chicago and Boston · TE Joins DFI Program · 23 Interviews and Stops · 6 Avnet Office Visits ·4 Press Releases/Media Advisories •3 TV / Radio Appearances REVENUE Principal measurement of adoption and the primary goal 42,551 22,237" 9,578 10,736 95,870 "DFI-influenced revenue:" Total Traffic of the Drive for Innovation campaign. Numbers below represent trackable traffic via direct initiatives. Pages views, a secondary metric, are another indicator of adoption. Direct Traffic (2) OCTOBER $3,800,000* Traffic from DFI.com Photo in the Boston Herald (3) 8 Interviews & Stops (Massachusetts) (1) Clicks via promotions (UBME media campaign tools) (2) Exit links to Avnet Express from DFI.com (UBME Omniture) (3) Visits on Avnet Express from DFI content efforts (Avnet Express Omniture_Tag Codes) (4) Total measurable page views on Avnet Express (Avnet Express Omniture_Tag Codes) Appearance on the Tech Talk with Graig Peterson Radio Show Traffic from DFI Network (4) 10-23 Off the Road/Content Development Online: Seeking Alpha Story Hits 5 Cheap Stock That could swing higher over the coming months. 1 Interview/Stop (Connecticut) Page views $33,203.24 Direct revenue from DFI registrants 16 INCREASED AWARENESS Quantitative and Qualitative research are conducted as part of the program measurement - pre-launch, during the campaign, and at the campaign's conclusion-to gauge awareness and buzz surrounding Avnet and Avnet Express within the context DFI program. 25 The Peggy Smedley Radio Show 2 Interviews & Stops (New York) Direct revenue was not a KPI of the program. Avnet Express revenue associated with DFI can only be tracked from DFI registrants, not from indirect exposure to Avnet Express as a result of the program. 28 1 Interview/Stop (New Jersey) NOVEMBER 1-4 6 Interviews & Stops (Maryland) Deep Information Measurement *Revenue influenced by DFI as determined by association with registrant email suffixes. Source: Avnet Marketing (through 12/31/11) 2-3 3 Interviews & Stops (Virginia) and Analysis 28-29 Avnet Branch Visit & Open House, Raleigh, NC 3 Interviews & Stops (North Carolina) QUANTITATIVE 2 of 3 online 4 of 6 focus QUALITATIVE surveys completed groups conducted 30 Wave 1: DRIVE FOR INNOVATION 26% * First series: April 2011 2 groups = 18 respondents June 2011 DECEMBER INDY PARTNER 150 respondents 1-7 7 Interviews & Stops (North Carolina) Wave 2: (from 35% to 44%) 1 Interview/Stop (South Carolina) Volt hand off at Avnet Tampa, FL Feb 2012 Second series: 8. Authorized 150 respondents Nov 2011 8-31 Volt off the road Distributor Wave 3: June 2012 2 groups = 18 respondents connectivity JANUARY Third series: 16-18 TEARDOWN; Troy, MI June 2012 * Aided awareness of Avnet/Avnet Express increased from program start (35%) to program mid-point (44%) at 90% confidence. University of Central Florida Avnet Orlando suppliers meeting 26 23 Orlando Public Utilities Commission meeting 23 PROGRAM VALUE The total reach of the Drive for Innovation program, as reflected in gross impressions and clicks against Avnet's investment. PROGRAM TIMELINE (continued) 24 $5,250,000 *calculation based on value of individual program components including promotion, PR, and audience engagement efforts ** Earned: Partner savings plus PR Channel Placements Harris Corp.; Palm Bay, FL Micross; Orlando, FL 25 Conelec; Sanford, FL Coleman Technologies 26-27 Avnet Tampa; Tampa, Florida GROSS IMPRESSIONS CLICKS PAID MEDIA EARNED MEDIA** 26 Conmed Linvatec; Largo, FL TOTAL VALUE Plasma-Therm, FL OFI = $$$ AAMP; Clearwater, FL 27 Sypris; Tampa, FL Brooks County High School; Quitman, GA 536,637,602 42,551 $2,000,000 $3,250,000* $5,250,000* 28 WCTV, Bio Diesel Makers Honored at Brooks High School ECPM $3.73 ECPC $47 Tampa Bay Times, Brothers discover Florida as a center for innovation 29 30- FEB 3 Avnet Huntsville, Ala.; Madison, AL 31 GATR; Madison AL Multimedia exposure measured by gross impressions and/or program visibility through event/media exposure to associated targeted audiences. AWARENESS PROGRAM HIGHLIGHT Connected World Magazine's The Peggy Smedley Show MaxVision; Madison AL Max Maxfield and the Enigma Machine Madison AL Press release distribution 499,705,038 Teardown Content 31 Makers Local 256; Huntsville, AL A full teardown and analysis of the Volt, high value content to the DFI Audience, anchors the program's 2nd half. Leveraged at events and online to both a media and engineering audience, the resulting content will be presented to maximize resulting engagement with Avnet Express. Digital Billboards (NY / LAV 60 seconds) 7,500 FEBRUARY Radio appearances for DFI/Brian Fuller 1,183,584 Mercury Computer; Huntsville, AL Media Advisory: Television appearances for DFI/Brian Fuller 2,462,951 Electronic Insiders Reveal... Events with DFI presence 713,366 Synapse Wireless; AL Print advertising 2,252,000 Avnet Houston; Houston, TX Online advertising 30,313,163 6-10 Avnet Austin; Austin, TX Total gross impressions 536,637,602 Treehouse Labs; Houston, TX Cirrus Logic; Austin, TX Freescale; Austin, TX MEASURING KNOWLEDGE Media Advisory: Micross Components Hosts Stop 9. Silicon Labs; Austin, TX ENGAGEMENT DFI Site: www.driveforinnovation.com 10 National Instruments; Austin, TX Avnet Dallas; Dallas, TX CE Labs; Garland, TX 13 Total Page Views 510,450 Site Visits 204,910 Sanden; Wylie, TX Content and engagement elements that educate the audience about Avnet Express as measured by DFI site, newsletter and social media engagement. 14 Interphase; Plano, TX Unique Visitors 198,624 DRS; Dallas, TX Contest Entries 2,706 Verity; Addison, TX Registrants 2,215 Watchguard; Allen, Texas Social Media 15 Skyfiber; Plano, TX Comments 751 Netpower; Richardson, TX Eclipse; Dallas, TX Inova; Richardson, TX DFI Newsletters Authentix; Addison, TX Newsletters delivered 1,449,406 Genband; Addison, TX Facebook Likes Twitter Followers Newsletters opens 787,389 16 Enseo; Richardson, TX 412 427 Open Rate 54% DSX; Dallas, TX PROGRAM TIMELINE (continued) 16 Exceltech; Fort Worth, TX PROGRAM CONTENT Driver of program activity, including deep engagement with the Avnet Express site via contextual product-specific references on driveforinnovation.com and in-depth client discussions on the road. Good Earth; TX 17 Orion/Knight Technologies; Dallas, TX Texas Instruments; Dallas, TX 21 Electronic Insiders Reveal the Design Secrets Blog Entries Images uploaded Prospective client meetings (DFI initiated) Videos Interview Avnet Avnet Miles uploaded stops office visits client meetings Driven KEY Events Web 301 349 133 187 15 58 44 17,284 Avnet Express Content PR Supplier Partner DRIVE FOR INNOVATION Road Trip British Columbia Washington Wisconsin Massachusetts Connecticut New York Michigan Pennyslvannia New Jersey Ohio Illinois Indiana Utah Maryland Colorado California Virigina North Carolina Arizona South Carolina Alabama Georgia The Drive for Innovation Техas Road Trip Milestones Florida States visited partner %24