Click me
Transcribed

Automotive Facebook Advertising Benchmarks

UNIFIED WHAT AUTO COMPANIES NEED TO KNOW ABOUT Facebook Advertising START www.UnifiedSocial.com Facebook has emerged as a critical channel for smart social marketers who want to III SMART SOCIAL FOR reach auto purchasers at every stage of the marketing funnel. SMART MARKETERS I/ Read on to learn information that drives auto success on Facebook. THE KEY TO FACEBOOK SUCCESS: MOBILE NEWS FEED AUTO DIFFERS Mobile newsfeed auto ads outperform desktop feed ads! Just as in other verticals, mobile is slightly more expensive on a CPM basis, but its superior engagement rate far outweighs cost. FROM OTHER CPM FACEBOOK VERTICALS MORE EXPENSIVE MOBILE ADS 2x AUTO 69% DESKTOP ADS Unified has served billions of THAN AVERAGE AUTO auto impressions on Facebook, and our data science team has MOBILE ADS uncovered important findings OTHER VERTICALS for auto marketers. CST PER LIKE SAME DID YOU KNOW? AUTO AD CLICKS HAVE AN IMPORTANT COMPONENT 3. GENDER TARGETING AS AVERAGE 2x Differences in the way that men & women engage with auto advertising on Facebook have big implications for smart social marketers. CPC HIGHER CTR LESS LESS LIKELY TO CLICK THE 34% EXPENSIVE AVERAGE FACEBOOK AD THAT'S A than the average 22% 29% MORE LIKELY TO CLICK AUTO ADS ON FACEBOOK 63% Facebook ad on both desktop and mobile THAN AVERAGE JUMP! 17 % CHEAPER TO ADVERTISE TO ON A COST-PER-CLICK-BASIS 79% MORE LIKELY ENGAGE WITH AUTO ADS VIA LIKING/COMMENTING QUICK TIPS O Target consumers via the News Feed O Target fans of TV shows, movies, magazines, etc. that you believe your audience aligns with O Put the power of mobile Facebook ads to work for you FOR AUTO ADVERTISING SUCCESS ON FACEBOOK Unified is an award-winning cloud marketing technology company. Unified provides professional marketers with end-to-end solutions for data-driven insights, UNIFIED real-time news feed optimization, and programmatic advertising across all major social networks in one system of record. Our cloud-based Social Operating Platform features patent-pending social ROI measurement and predictive engagement modeling. Unified serves over 400 customers, including Global 2000 enterprises and their advertising agencies, from its offices in New York, San Francisco, and Chicago. Unified is a Facebook Preferred Marketing Developer, a www.UNIFIEDSOCIAL.COM Twitter Ads API partner, and a LinkedIn Ads API partner. 2]

Automotive Facebook Advertising Benchmarks

shared by alexnob on Oct 09
353 views
3 shares
0 comments
"Facebook has emerged as a critical channel for smart social marketers who want to reach auto purchasers at every stage of the marketing funnel. Read on to learn information that drives auto success o...

Category

Social Media
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size