Australia's Generational Profile

AUSTRALIA'S GENERATIONAL PROFILE Life expectancy at birth Median age of parents (new births) Median age first marriage Total fertility rate ở 80.0 Q84 3 ở 33.0 Q30.S ở 299 Q 28.3 Australia: 1.9 OECD: 1.7 POPULATION BY YEAR OF BIRTH 2001: Lowest birth rate 350,000 Record birth numbers 1961: Highest birth rate ever recorded-(3.5 births per woman) ever recorded - (1.7) 300,000 The "echo boom* - 1971: Birth numbers reflected the fertlity years of the Boomers Post WWII baby boom reach 276,361 - not 250,000 beaten until 2007 200,000 War babies 150,000 70+ B 51-69 BB 36-50 X 21-35 Y 6-20 Z 100,000 POPULATION POPULATION POPULATION 5.17 million - 22% POPULATION 4.43 million-18% POPULATION POP. 2.42 million - 10% 4.78 million - 20% 5.22 million - 22% 1.9 m 50,000 % OF WORKFORCE Today: 1% | 2025: 0% % OF WORKFORCE % OF WORKFORCE % OF WORKFORCE % OF WORKFORCE Today. 25% I 2025: 8% Today: 31% | 2025:28% Today: 34% | 2025: 33% Today: 9% | 2025: 31% UNI DEGREE: 1 in 10 UNI DEGREE: 1 in 5 UNI DEGREE: 1in 4 UNI DEGREE: 1 in 3 UNI DEGREE: 1 in 2 O $40 '50 70 *10 1935 1945 1955 09, 1965 1975 1985 1995 2005 2015 08, 06. 00. Australlan Prima Ministers KEY Lyons Menz. Curtin UBERAL/ NATIONAL ILABOR Chifley Menzies Holt Gorton McM Whit Fraser Hawke Keating Howard Rudd Gillard Ab. US Presidents Ford Carter GH Bush Clinton GW Bush Obama Roosevelt Truman Eisenhower JFK Johnson Nixon Reagan KEY IREPUBLICAN I DEMOCRAT Australian Populatlon World 2 billion Population 6 million 7 million 10 million 13 million 16 million 19 milion 24 millon 3 billion 4 billion 5 billion 6 billion 7 billion mccrindle SOCIAL RESEARCH POWERED BY ORESEARCH VISUALISATION CUSTOMER SEGMENTATION KNOW THE TIMES. FORECASTS - STRATEGY RESEARCH RESEARCH PRESENTATIONS FORECASTS: Understanding the times, tracking the trends researchvisualisation.com DEMOGRAPHIC ANALYSIS STRATEGY: Engaging communities, advising organisations RESEARCH VISUALISATION mccrindle.com.au RESEARCH: Insightful research, innovative communications 1 BUILDERS BABY BO OMERS GENERATION X GENERATION Y GENERATION Z GENERATION ALPHA