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Augmented Reality that speaks to your clientele.

WELCOME TO THE FUTURE ANNO LE BAR GUIDE STELLA ARTOIS BY STELLA ARTOIS ТHE APP Le Bar Guide is the world's first global 3D augmented reality bar guide for iPhone. Its purpose is to help people find the closest, coolest pub for a nice, cold Stella Artois. THE SITUATION THE SOLUTION Stella is a premium beer that was adopted by rowdy young boys, diluting the brand and earning Stella unflattering nicknames. Elegance and innovation are Stella's hallmarks. How then, to remind their audience and reconnect with their prefferred clientele? AUGMENTED REALITY: Nearly 91 000 000 apps in circulation in 2010 THE FACT IS... AR is no longer a novelty because more people have more powerful smartphones with good processors, 100 000 000 enable AR phones in 2011 cameras and screen resolution. Expected to generate USD 1.5 Billion by 2015 LE BAR GUIDE: FEATURES FIND A PUB RATE IT CALL A CAB Access a global database of bars using augmented 3d technology. Real time view of the shortest route to selected bar Share location with Get a taxi home from Le friends, submit bar review or send invites to Guide's database. Stella promotes responsible drinking friends. Enjoy Stella Is AUGMENTED REALITY WORTH IT? THE GOOD THE UGLY Can be used to integrate the online and offline AR has the potential to capture and store data about people that might make them uncomfortable. marketing campaign, giving a seamless consumer user experience Privacy issues may arise ТHE BAD AR cannot reach your entire target market. Works best with a target audience that is tech savvy or with products that appeal to early adaptors SPEAK TO YOUR AUDIENCE Le Bar Guide is a simple app that speaks directly to Stella's target audience. Like all great products, it builds on the company's core strengths- innovation and point of sale efficiency: ultimately offering a useful service that adds real value to their users' experience. Infographic by SoCoMo Sources http://www.ab-inbev.com http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats http://www.fastcompany.com WELCOME TO THE FUTURE ANNO LE BAR GUIDE STELLA ARTOIS BY STELLA ARTOIS ТHE APP Le Bar Guide is the world's first global 3D augmented reality bar guide for iPhone. Its purpose is to help people find the closest, coolest pub for a nice, cold Stella Artois. THE SITUATION THE SOLUTION Stella is a premium beer that was adopted by rowdy young boys, diluting the brand and earning Stella unflattering nicknames. Elegance and innovation are Stella's hallmarks. How then, to remind their audience and reconnect with their prefferred clientele? AUGMENTED REALITY: Nearly 91 000 000 apps in circulation in 2010 THE FACT IS... AR is no longer a novelty because more people have more powerful smartphones with good processors, 100 000 000 enable AR phones in 2011 cameras and screen resolution. Expected to generate USD 1.5 Billion by 2015 LE BAR GUIDE: FEATURES FIND A PUB RATE IT CALL A CAB Access a global database of bars using augmented 3d technology. Real time view of the shortest route to selected bar Share location with Get a taxi home from Le friends, submit bar review or send invites to Guide's database. Stella promotes responsible drinking friends. Enjoy Stella Is AUGMENTED REALITY WORTH IT? THE GOOD THE UGLY Can be used to integrate the online and offline AR has the potential to capture and store data about people that might make them uncomfortable. marketing campaign, giving a seamless consumer user experience Privacy issues may arise ТHE BAD AR cannot reach your entire target market. Works best with a target audience that is tech savvy or with products that appeal to early adaptors SPEAK TO YOUR AUDIENCE Le Bar Guide is a simple app that speaks directly to Stella's target audience. Like all great products, it builds on the company's core strengths- innovation and point of sale efficiency: ultimately offering a useful service that adds real value to their users' experience. Infographic by SoCoMo Sources http://www.ab-inbev.com http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats http://www.fastcompany.com WELCOME TO THE FUTURE ANNO LE BAR GUIDE STELLA ARTOIS BY STELLA ARTOIS ТHE APP Le Bar Guide is the world's first global 3D augmented reality bar guide for iPhone. Its purpose is to help people find the closest, coolest pub for a nice, cold Stella Artois. THE SITUATION THE SOLUTION Stella is a premium beer that was adopted by rowdy young boys, diluting the brand and earning Stella unflattering nicknames. Elegance and innovation are Stella's hallmarks. How then, to remind their audience and reconnect with their prefferred clientele? AUGMENTED REALITY: Nearly 91 000 000 apps in circulation in 2010 THE FACT IS... AR is no longer a novelty because more people have more powerful smartphones with good processors, 100 000 000 enable AR phones in 2011 cameras and screen resolution. Expected to generate USD 1.5 Billion by 2015 LE BAR GUIDE: FEATURES FIND A PUB RATE IT CALL A CAB Access a global database of bars using augmented 3d technology. Real time view of the shortest route to selected bar Share location with Get a taxi home from Le friends, submit bar review or send invites to Guide's database. Stella promotes responsible drinking friends. Enjoy Stella Is AUGMENTED REALITY WORTH IT? THE GOOD THE UGLY Can be used to integrate the online and offline AR has the potential to capture and store data about people that might make them uncomfortable. marketing campaign, giving a seamless consumer user experience Privacy issues may arise ТHE BAD AR cannot reach your entire target market. Works best with a target audience that is tech savvy or with products that appeal to early adaptors SPEAK TO YOUR AUDIENCE Le Bar Guide is a simple app that speaks directly to Stella's target audience. Like all great products, it builds on the company's core strengths- innovation and point of sale efficiency: ultimately offering a useful service that adds real value to their users' experience. Infographic by SoCoMo Sources http://www.ab-inbev.com http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats http://www.fastcompany.com WELCOME TO THE FUTURE ANNO LE BAR GUIDE STELLA ARTOIS BY STELLA ARTOIS ТHE APP Le Bar Guide is the world's first global 3D augmented reality bar guide for iPhone. Its purpose is to help people find the closest, coolest pub for a nice, cold Stella Artois. THE SITUATION THE SOLUTION Stella is a premium beer that was adopted by rowdy young boys, diluting the brand and earning Stella unflattering nicknames. Elegance and innovation are Stella's hallmarks. How then, to remind their audience and reconnect with their prefferred clientele? AUGMENTED REALITY: Nearly 91 000 000 apps in circulation in 2010 THE FACT IS... AR is no longer a novelty because more people have more powerful smartphones with good processors, 100 000 000 enable AR phones in 2011 cameras and screen resolution. Expected to generate USD 1.5 Billion by 2015 LE BAR GUIDE: FEATURES FIND A PUB RATE IT CALL A CAB Access a global database of bars using augmented 3d technology. Real time view of the shortest route to selected bar Share location with Get a taxi home from Le friends, submit bar review or send invites to Guide's database. Stella promotes responsible drinking friends. Enjoy Stella Is AUGMENTED REALITY WORTH IT? THE GOOD THE UGLY Can be used to integrate the online and offline AR has the potential to capture and store data about people that might make them uncomfortable. marketing campaign, giving a seamless consumer user experience Privacy issues may arise ТHE BAD AR cannot reach your entire target market. Works best with a target audience that is tech savvy or with products that appeal to early adaptors SPEAK TO YOUR AUDIENCE Le Bar Guide is a simple app that speaks directly to Stella's target audience. Like all great products, it builds on the company's core strengths- innovation and point of sale efficiency: ultimately offering a useful service that adds real value to their users' experience. Infographic by SoCoMo Sources http://www.ab-inbev.com http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats http://www.fastcompany.com

Augmented Reality that speaks to your clientele.

shared by MartaSoCoMo on Jun 26
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Mobile applications that use Augmented Reality are becoming more and more popular. They can speak directly to you desired audiences and help reconnect with the preferred groups. Read the infographic...

Publisher

SoCoMo

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kristin

Category

Technology
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