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Augmented Reality: Facts & Figures

AUGMENTED REALITY Facts Figures & 2017 According to a Research, The m popular Augments are used to AR 2014 apps generate $ 300 Million $ 5.2 Billion Application of A PC or Mac with webcam. Augmented Reality A games console with camera accessory. A head mounted display HMD's (eg: glasses or futuristic contact lenses) attached to a wearable networked computers. A large TV screen with advanced Set Top box and Web cam. Mobile devices with inbuilt cameras such as iPhone, DS Lite, PSP or Android. Research revealed a 135% increase in a buyer's likelihood to buy when they saw an AR version of a product. It also uncovered that AR has a positive impact on value perception. Participants valued products with AR 33% higher than those without. Possible Future Apllications A store item-finder app overlay on a store's map. Advertisements on mobile phones based on a person's location (which also raises the question of whether this is Augmented Reality or not, see the question raised above). Customer reviews on shop items shown in stores. Getting reviews on shop items by scanning a barcode in-store with a mobile phone. O Generation of 3D models of rooms and furniture enabling a.o. stylists to style the room. Modeling of clothes by people at home, making internet purchasing of clothes easier. Creation of mobile maps of a region by local tourist boards. O Addition of information to exhibitions by museums. menu Industries using Augmented Reality Education & Learning Branding & Marketing Retail & Commerce Training & Maintenance Urban & Architecture Military & Government Automotive & Tourism Top Five Marketing uses for 01 Bring online campaigns to life. Augmented Option 02 As an addition tool to win pitches. Reality are: Option 03 Events and conferences to draw attention. Option 04 Entrance point of sale material. Option 05 Option Replacement for standard print literature. top countries in ar research USA UK Australia India Germany Potential of Augmented Reality AR increases engagement and interaction and provides a richer user experience AR increases the perceived value of products and brands 21 Key Benefits to Brands and Organizations AR is mobile and personal and hugely accessible to a rapidly growing smartphone market ARis an inexpensive alternative to other media platformsas no specific media needs to be purchased Brands have access to detailed analytics enabling them to truly understand their audience Source www.activemediainnovations.com www.inc.com/magazine/201310/ryan-underwood/augmented-reality-for-businesses.html [email protected] active media INNOVATIONS www.inter-actief.utwente.nl/studiereis/pixel/files/indepth/KleefSpoelNoltes.pdf www.augmentedworldexpo.com/news/10-business-verticals-being-reinvented-with-augmented-reality www.hiddenltd.com/wp-content/uploads/2012/11/reportl.jpg www.youtube.com/user/ActiveMedialnnovates www.facebook.com/activemediainnovations www.tech.sandyeggi.com/2014/04/top-countries-in-augmented-reality-research.html www.enginecreative.co.uk/insights/unlocking-potential-augmented-reality www.linkedin.com/company/active-media-innovations Enterprise & Industrial Health & Recreation Web Link Buy Product Photo Carousel A Video Player Poll or Form Save & share

Augmented Reality: Facts & Figures

shared by billytrail on Jun 27
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Augmented reality, rated as one of the most promising technological breakthroughs, has founds its usage across sectors. While some marketers are using it as gimmick, others are making some real sales ...

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