The Art of a Winning Business Pitch: Do’s and Dont’s for Your Next Presentation

The Artof a Winning Business Pitch DO'S AND DONT'S FOR YOUR NEXT PRESENTATION IN SUN TZU'S ART OF WAR, PLANNING IS THE KEY TO VICTORY! A winning business pitch convinces clients to invest. Part 1 Know Your Slides TIP: A HIGHLY VISUAL DECK MAKES GREAT IMPRESSIONS. Don't just talk about your brand. Use stories to make your pitch memorable. Don't just talk about your company. Understand and highlight its advantages. Don't just say you're the best. Tell clients why you're the right choice. Part 2 Know Yourself REMEMBER: CONFIDENCE IN YOURSELF CONVINCES CLIENTS TO BELIEVE IN YOU! Don't read from your slides. Build trust with sustained eye contact. Don't slouch or hunch your shoulders over. Stand straight yet relaxed to look professional. Don't keep your hands in your pockets. Use open hand gestures to emphasize your points. Part 3 Know Your Techniques ES MINT: IMPLE IDCAS TRUME Don't clutter your slides. Use only essential visuals and text for support. Don't overload them with information. Focus on one main idea and build it up. Don't default to bullet points. Keep their attention longer with unique, varied layouts. The Finishing Move MARCH INTO BATTLE WITH A WELL-DEFINED PLAN. "If you know the enemy and yourself, you need not fear the result of a hundred bartles." -SUN TZU (EROM "THE ART OF WAR") CARRY OUT YOUR STRATEGY AND CONQUER THE COMPETITION! 2 References Gallo, Carmine. The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience. New York: McGraw-Hill, 2010. Jackson, Keith. "Body Language: Understanding Non-Verbal Communication." MindTools. n.d. Accessed August 20, 2015. http://www.mindtools.com/pages/article/Body_Language.htm. Michaelson, G., & Michaelson, S. Sun Tzu: The Art of War for Managers, 50 Strategic Rules, Updated for Today's Business. 2nd ed. Avon, Mass.: Adams Media, 2010. Sullivan, Luke. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. 3rd ed. Hoboken, N.J.: John Wiley & Sons, 2008. visit www.slidegenius.com for more SLIDEgenius