Click me
Transcribed

Art Of Sales Letter

The art of the Sales Letter Words from copywriting masters Basies Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it." - Leo Burnett Leo Burnett Don't show the wrinkles you propose to remove, but the face as it will appear. Your customers know all about Benefits the wrinkles." - Claude Hopkins blaude Hophins Study your reader first your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter." Robert bollier -Robert Collier Reader's The consumer isn't a moron; she is your wife. - David Ogilvy David Ogiloy It is not uncommon for a change in headlines to multiply returns from 5 to 10 times over." - Claude Hopkins Claude Hophins Headline On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have Darid Ogiloypent eighty cents out or your dollar." - David Ogilvy There are certain prime human emotions with which the thoughts of all of us are occupied a goodly part of the time. Tune in on them and you have your reader's attention." Robert bollier - Robert Collier Opening All the elements of an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy." Joe Sugarman - Joe Sugarman We have become so accustomed to hearing every one claim that his product is the best in the world, or the cheapest, that we take all such statements with a Social Proof grain of salt. Let some third person make the statement. and we prick up Robert bollier our ears." - Robert Collier If you do your job right, customers have to feel Urgeney guilty if they don't buy right now." Joe sugarman I don't know the rules of grammar. If you're trying to persuade people to do Something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular." Grammar David Ogilvy - David Ogilvy Whether long or short, an advertising story should be reasonably complete." Claude Hopkins Claude Hophins Length The person who says 'I would never read all that copy'makes the mistake of thinking they are the customer. And they're not." - Dan Kennedy Dan Kennedy I have learned that any fool can write a bad ad, but it takes a real genius to keep his hands of a good one." Leo Burnett - Leo Burnett Editing I often pointed out to my students that if everybody in the clas99 were given the assignment of writing a draft. my ad would likely be terrible compared to everyone else's. It is what I do with the copy after my first draft that really Joe sugarman makes the difference. -Joe Sugarman Curiosity about life in all of its aspects, I think, is still the secret of great creative people. - Leo Burnett Leo Burnett Creativity If it doesn't sell, it isn't creative. - David Ogilvy David Ogiloy Sources: Claude Hopkins, Scientific Advertising John Caples, Tested Advertising Methods Robert Collier, The Robert Collier Letter Book Joe Sugarman, Advertising Secrets of the Writ- ten Word crazyegg. Dan Kennedy, Interview David Ogilvy, Ogilvy on Advertising Leo Burnett, The Art of Writing Advertising

Art Of Sales Letter

shared by Catherinalucy on May 02
524 views
1 shares
0 comments
Hear what the masters of persuasion had to say about crafting a winning sales letter — apply this wisdom to your landing pages and other offers.

Publisher

crazyegg

Tags

None.

Source

Unknown. Add a source

Category

Business
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size