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Are You Ready for the Holidays?

ARE YOU READY Holidays? FOR THE Ecommerce's influence on holiday sales is only a fraction of what it could become in a few years. "TIS THE SEASON $35.3* BILLION Although it's easy to think the holiday shopping season starts on Thanksgiving weekend-or perhaps in late October-many online retailers see a significant increase in key performance metrics much sooner. 44% Holiday ecommerce sales in 2011. Total impact on retail sales from the Internet in 2016. $14.08 Average order value increase from Q2 to Q3. 2012 HOLIDAY CALENDAR Nearly half of all shoppers will spend more money online over Thanksgiving weekend than they will throughout the rest of the year. 41% ELECTION DAY THANKSGIVING BLACK FRIDAY November 6 November 22 November 23 Cyber Monday generated more than $1 billion in sales in 2011, making it the top online sales day of the holiday season. Percentage of consumers who shop online on Cyber Monday 81% $1.25 BİLLION instead of in a store because of better deals. CYBER MONDAY November 26 How do shoppers hear about the best deals? 46% 39% 8% 8% 6% 5% 3% 2% Email from retailer Visit website directly Search engine Retailer's social Referral Other email Deal or Traditional media Other shopping website presence Consumers who shopped online with a mobile device during the 2011 holiday season. 16% Tablet shoppers behave similar to users on desktop and laptop computers and less like consumers on smartphones. HANUKKAH BEGINS December 8 Smartphone shoppers who.. Tablet shoppers who... Compare prices 30% Compare prices 29% Make a Make a 17% 47% purchase purchase Conversion Rate By Device (Q4 2011) Desktop/laptop Tablet Smartphone 03.47% 03.23% 1.25% Traditionally the best sales day for ecommerce giant eBay, Green Monday typically falls at least 10 days prior to Christmas. $1.13 BILLION Green Monday sales in 2011. GREEN MONDAY December 10 To guarantee that orders will arrive by Christmas, participate in the fifth annual Free Shipping Day, hosted by FreeShipping.org ... on a Monday this year for the first time. DELIVERY HANUKKAH ENDS FREE SHIPPING DAY CHRISTMAS DAY December 16 December 17 December 25 TIPS TO GROW ONLINE SALES THIS HOLIDAY SEASON 1. Know Your Metrics 4. Leverage Marketing Consistency Review your analytics from previous holiday seasons for trends in incoming search keywords, top categories or brands, popular on-site search terms, and more. Echo the messaging and creative from email offers and other inbound marketing channels throughout the customer's website visit. 2. Provide Users Quick Navigation 5. Serve Up Service Messaging Promote new and seasonal website areas with Promote live help throughout the website visit. quick navigation elements, especially based on the previous season's most popular products. 3. Help Visitors Watch the Clock Count down the amount of days left for various shipping options based on geography, including distance from your closest shipping facility. BONUS FREE SHIPPING IS A MUST! 55% * Determine the right shipping thresholds based on your business' goals. * Test various locations throughout the website- including the checkout Spend $20 more, and qualify for process-to know where to put free shipping threshold messaging. More than half of all online FREE SHIPPING! shoppers expect free shipping on every order. Remember. While... raising shipping thresholds can increase average order value, but it may lower conversion rates. lowering shipping thresholds can increase conversion rate at the expense of average order value. For more ideas, download the updated “Ultimate Guide to Optimizing Your Website for Holiday Traffic" at monetate.com/holidayebook SOURCES: BIZRATE INSIGHTS I COMSCORE I FORRESTER RESEARCH I MONETATE monetate Follow @Monetate on twitter

Are You Ready for the Holidays?

shared by ColumnFive on Sep 17
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Ecommerce's influence on holiday sales is only a fraction of what it could become in a few years.

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Economy
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