Are you the Point of Decision?
shared by smartassistant on Jul 07
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The Point of Decision = The preferred shopping destination that shoppers go (back) to, to make a purchase.
The Point of Decision = Higher Customer Loyalty, Brand Advocacy, and Referrals + At least 4...
0% direct traffic
which translates in lower traffic acquisition costs.
The Point of Decision is not about size. You can be a small business or a big player. It’s not about your location. You can even run your business out of Buford (Wyoming).
It’s all about your (differentiated) experience.
Striving to become the Point of Decision is not a luxury, but a necessity to the survival in a competitive landscape.
Source
http://www.s...ofdecisionCategory
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