Are You Monitoring What Matters?

ARE YOU MONITORING HOW SOCIAL MEDIA CAN ADD TO YOUR BOTTOM LINE WHAT MATTERS? 38% 22% 60% THE SHIFT TO IN-DEPTH SOCIAL MEDIA MONITORING of businesses said said they would increase of businesses looking to monitoring within the next two years increase social media they would increase monitoring significantly within the next year monitoring by 2014. THE SURPRISING FACTS 24% 47% 38% of businesses that were monitoring said they were measuring ROI of social media campaigns. of businesses are not monitoring online social stated they only measure "Likes," comments, media communities. and interactions on Facebook. BECAUSE SOCIAL MEDIA AFFECTS THE BOTTOM LINE WHY SPEND MY Bottom line benefits of social media expressed by marketers worldwide TIME MONITORING? Helped business engage in dialogue with potential or current customers 85% Increased sales and 58% partnerships Reduced costs of traditional 41% customer satisfaction processes Quality THE QUALITY OF SOCIAL MEDIA LEADS ARE SUPERIOR RESULTS ARE FROM A SURVEY OF 700 TO LEADS THROUGH OTHER MARKETING CHANNELS. MARKETERS WORLDWIDE CONDUCTED BY WILDFIRE INTERACTIVE. 18% 44% 18% FACEBOOK FANS ARE VALUABLE TO A BUSINESS BECAUSE THEY... Have Higher Conversion Rates Help with customer recruitment Purchase products or services more frequently ocial media provides businesses with the unique ability to reach highly targeted consumers and nurture potential leads. However, businesses must be monitoring the conversation and tracking consumers through their businesses sales funnel. Profitability, ROI, and economic value are the key metrics to any business, and that is what businesses should be tracking. SOURCES: SHARE RESEARCH: SOCIAL MEDIA AND BUSINESS INTELLIGENCE SURVEY, Infosys WILDFIRE INTERACTIVE: MARKETERS VALUE SOCIAL MEDIA FOR Created by CUSTOMER ACQUISITION, EMARKETER: COMPANIES INCORPORATE SOCIAL COLUMN FIVE MEDIA MONITORING INTO BOTTOM LINE