With the mountainous wastelands of data that dot the landscape of today’s business, we’re sure glad that business intelligence exists. So what makes business intelligence special? Humans can perform the incredible when interpreting the right data, as long as it’s presented in a useful way.
A recent infographic courtesy of DSquared Media calls out some interesting facts: Today, 86% of people will use some form of technology while shopping, or to assist in shopping. Around 49% of people used two pieces of technology while shopping in 2010. When it comes to business intelligence, 40% of companies believe they are better than 50% of their competitors, while less than 10% have no idea where they stand.