Arbella Puts the Brakes on Distracted Driving

ARBELLA PUTS THE BRAKES ON DISTRACTED DRIVING Five years ago, Arbella Insurance noticed an alarming trend: accidents caused by distracted driving were on the rise. To counter this problem, the Arbella Insurance Foundation created Distractology 101. Distractology 101 crisscrosses Southern New England to educate new drivers about the dangers of distracted driving. The mobile classroom is outfitted with high-tech driving simulators that give new drivers a real-life look at the potentially disastrous effects of distracted driving. WHAT WE'VE ACCOMPLISHED: 110 of Arbella's independent agents have hosted the program Distractology 101 has More than 100 high schools have participated toured for 88888888888888 888888888:8888 45 88888888 MONTHS 180 WEEKS 100 HIGHSCHOOLS 33 agents multiple times Nearly 10,00o new drivers have completed the Distractology 101 training Distractology 101 has visited 120 105 DISTRACTOLOGY 101 towns New Hampshire 12 10,000 DRIVERS NEW Massachusetts 2 Connecticut After students participate in Distractology 101, 96% Rhode Island would recommend the Distractology 101 was developed in partnership with the College of Engineering, program to their friends-a strong indication of the impact Distractology 101 has on students. THE DISTRACTOLOGY CLASSROOM UMass Amherst | 2 STATE-OF-THE-ART SIMULATORS Q TRUE-TO-LIFE SCENARIOS, INCLUDING 2 ANTI-TEXTING WHILE DRIVING 36 FEET LONG THERE'S STILL MORE Teens represent the largest proportion of drivers who Each day, more than 9 people TO BE DONE... are killed and more than were distracted at the time of 1,153 are injured in crashes involving a distracted driver a fatal crash-57% of those killed were the teen drivers Sending or receiving a text message takes a driver's eyes off the road for an average of 4.6 seconds-the equivalent of driving the length of an 36% of teens say they have 86% of teen drivers have been involved in a driven while distracted even though 84% know it's dangerous near-crash because of distracted driving entire football field at 55 mph, blind TOP DISTRACTED DRIVING BEHAVIORS OF NEW ENGLAND TEENS: 25% 22% 7, SEND A TEXT OTHER PLAY MUSIC 8% 17% CHECK SOCIAL MEDIA USE THE INTERNET 9* 12% EAT/DRINK MAKE A PHONE CALL BRING DISTRACTOLOGY 101 TO YOUR TOWN! If you're interested in bringing the free Distractology 101 program to your town or school, call your local independent agent or Arbella Insurance! To learn more about Distractology 101, visit: www.DistractU.com ARBELLA' INSURANCE FOUNDATION SOURCES http://newsroom.aaa.com/2010/08/2010-two-second-tumoff/ http://www.distraction.gov/stats-research-laws/facts-and- statistics.html http://www.cdc.gov/motorvehidesafety/distracted_driving/ http://newsroom.aaa.com/tag/seventeen-magazine/