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Apps in the Customer Journey
95% of all customers use apps during at least one phase of their purchase process. But what is it exactly that they want from their apps? And how does this differ among different stages of their custo... mer journey?To find out, Utrecht University conducted a study, commissioned by GX Software, consisting of a survey sent to 15,000 smartphone and tablet users in the United States and the Netherlands. The research resulted in 7 practical DO’S & DON’TS concerning the use of apps in the customer journey. They are shown in this infographic.
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