Applying to study abroad, what students said...

Applying to studyábroad What students said... BEGINNING THE SEARCH How do students search? 44% of students search primarily by course/programme. By course/programme By location By university 0% 20% 40% 60% 80% 100% Brazil China India Indonesia Malaysia Latin America Middle East *Rest of the world Singapore South Korea Thailand Vietnam 0% 20% 40% 60% 80% 100% *Users of flagship site, Hotcourses Abroad Although there are some exceptions with the Middle East, Singapore, South Korea and Vietnam However, location is still important: 83% of all students have a specific country in mind when searching... and of those students 67% have a specific area or region in mind too. CONSUMING INFORMATION Video content 70% of students find video content to be at least 'helpful. What do students want to see? Facilities Preferred by students from: India, Indonesia, Latin America, Malaysia, Middle East, Rest of the World. A day in the life Preferred by students from: Brazil, China, Singapore, South Korea, Thailand, Vietnam. Alumni Interviews No countries overwhelmingly preferred this option. ALTERNATIVE STUDY OPTIOŃS Do students have enough information about the options available to them? Offshore degrees overseas While most students haven't got a significant opinion of courses available somewhere other than the Institution's home campus. 55% 27% 18% Better Worse Not sure Online degrees .the perception of online degrees is overall quite negative. 67% 15% 18% Better Worse Not sure MAKING A DECISION Do students have enough information about the options available to them? Influence of other students 81% of all students consider reviews by current internationalstudentsfromtheircountry, to be'helpful'or'very helpful. Influence of parents Depending on location, parents have varying levels of influence on a student's study abroad decisions. LESS INFLUENTIAL MORE INFLUENTIAL China India Latin America Singapore South Korea Vietnam APPLYING ONLINE Students are comfortable carrying out important actions, online. 70% are happy finding a course online. 54% are happy applying to a course online. 85% are happy to receive a response from a university by email. hotcourses.com.my Source: All data sourced by Hotcourses International. Data taken from surveys conducted with users of our flagship site, Hotcourses Malaysia, Hotcourses Abroad, and other local market sites, as well as followers on social media platforms for these sites (March – April 2013). Data was taken from 5,938 completed questionnaires. © 2013 Hotcourses Ltd All Rights Reserved