Transcribed
Apple's move to block mobile ads quivers fast-growing industry
BEROE APPLE'S MOVE TO BLOCK MOBILE ADS QUIVERS FAST-GROWING INDUSTRY 68.76 (IN BLN DOLLARS) 53.23 69.04 39.01 25.44 61.14 13.19 53.29 43.83 31.53 19.72 2014 2015 2016 2017 2018 АРАС МОBILE AD SPEND 2014 2015 2016 2017 2018 2019 NORTH AMERICA MOBILE AD SPEND 31.88 25.39 19.21 13.45 8.64 EUROPE МОBILE AD SPEND 2014 2015 2016 2017 2018 Mobile ad spend is on a growth path across major regions. However will Apple's recent move to allow blocking of ads on iOS pause this trend? SMARTPHONE MARKET SHARE PERIOD OTHERS 2015Q2 82.80% 13.90% 2.60% 0.30% 0.40% SOURCE: EMARKETER, IDC
Apple's move to block mobile ads quivers fast-growing industry
shared by BEROE on Nov 10
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Apple announced earlier that its new iOS lets users block ads on mobile devices, posing a challenge to publishers. Even though iOS has only about 14% market share in the smartphone market, compared to...
Android's 83%, Apple's business maneuvers have always set new trends that were later replicated by the industry as a whole. Apple’s move comes at a time when mobile ad spend across the globe is on a firm growth trajectory. Will Apple’s move pause the mobile ad growth? The Jury is out.
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