Apple Versus Microsoft: The 2010 Christmas Showdown

Apple Microsoft VS The 2010 Christmas Showdown Apple vs Microsoft Shares 2000-2010 $600 B $500 B $400 B Microsoft $300 B $200 B Apple $100 B 0-000-0-0- Q4 Revenue $20.34 Billion May Mar 2000 2001 2001 2002 2003 2004 2005 2006 2006 2007 2008 2009 2010 Q4 Revenue $16.04 Billion Mar Jan Nov Sep Jul Jan Nov Sep Jul May Nov Net Income $4.31 Billion Net Income $4.52 Billion With Apple (AAPL: 303.14) having overtaken Microsoft (MSFT: 25.71) as the world's most valuable technology company, retail investors are tempted to ask, will the stock reach $400 by end fiscal as suggested by Morgan Stanley? TOP 10 most wanted toys for this Christmas among children aged 5 to 16 #1 iPhone 4 (14%) iPhone 4 is Apple's 4th generation handset and their biggest leap forward since the original iPhone in 2007. It has 100+ new features including a 5 megapixel camera with LED flash that shoots 720p 30fps video. #2 iPod Touch (13%) Steve Jobs calls the iPod touch the company's "most popular iPod," and it's easy to understand why. Now with FaceTime video calling, HD video recording, a Game Center, and more. You'll forget you bought this thing just for music. # 3 iPad (12%) The magical and revolutionary tablet has a 9.7 inch touch screen, amazing new apps, and a seamless UI. Perfect for web browsing, email and videos. #4 Kinect for Xbox (6%) #5 Zhu Zhu Pet Hamsters / Kung Zhu Hamsters (5%) #6 Flip Video Camera (4%) #7 Toy Story 3 Jet Pack Buzz Lightyear (4%) #8 PlayStation Move (4%) #9 LEGO Harry Potter Years 1-4 Video Game (3%) #10 Barbie Video Girl (3%) Breakdown of Product Sales / Earnings for Q4 2010 VS $229 $165 sold 9.05 million units sold 300,000 units (est.) VS $99 $199 released on 8h Nov 40,000 sales on day one sold 14.1 million units VS EWind imane $699 * Winde e Windows 7 Professio $172 sold 3.89 million units sold 175 million units $799 VS $499 sold 9000 units new orders delayed until 2011 sold 4.19 million units $99 $199 VS sold 250,000 units sold 1.5 million units $199 sold 5 million units (est.) Who's buying what? iPod Zune Women Age Women Age Men 12% below 24 9% 10% below 24 O 12% 12% 25 to 34 11% 25 to 34 16% 14% A 35 to 44 12% 11% 35 to 44 15% 45 to 54 7% 45 to 54 10% 5% 55 to 64 2% 55 to 64 14% above 65 3% 1% above 65 1% iPhone 4 Windows 7 Phone Women Age Men Women Age Men 12% below 24 13% 6% below 24 12% 11% 25 to 34 16% 8% 25 to 34 21% 9% 35 to 44 15% 8% 35 to 44 17% 6% 45 to 54 45 to 54 55 to 64 4% 2% 55 to 64 6% 1% above 65 2% 1% above 65 2% Macs Windows 7 Women Age Men Women Age Men 10% below 24 5% 7% below 24 17% 學 25 to 34 9% 9% 25 to 34 12% 13% 35 to 44 9% 9% 35 to 44 14% 10% 45 to 54 8% 8% 45 to 54 12% 7% 55 to 64 5% 5% 55 to 64 9% 4% above 654% 2% above 65 6% iPad Windows 7 Tablet Women Age Men Women Age Men 6% below 24 5% 4% below 24 8% 11% 25 to 34 10% 6% 25 to 34 17% 13% 35 to 44 14% 7% 35 to 44 23% 10% 45 to 54 11% 5% 45 to 54 15% 6% 55 to 64 7% 2% 55 to 64 8% 2% above 653% 1% above 65 3% Apple TV Xbox 360 Women Age Men Women Age Men 4% below 24 6% 7% below 24 19% 8% 25 to 34 n 17% 10% 25 to 34 22% 9% 35 to 44 0 21% 10% 35 to 44 14% 5% 45 to 54 14% 5% 45 to 54 7% 3% 55 to 64 2% 55 to 64 3% above 65 4% 1% above 65 1% Kinect for Xbox Women Age Men 6% below 24 11% 12% 25 to 34 0 21% 12% 35 to 44 n 16% 7% 45 to 54 8% 3% 55 to 64 3% 1% above 65 Sources http://www.apple.com/pr/library/2010/10/18results.html http://www.microsoft.com/investor/EarningsAndFinancials/Earnings/PressReleaseAndWebcast/FY10/04/default.aspx http://www.bloomberg.com/news/2010-11-03/microsofl-expects-to-sell-5-million-kinect-gadgets-this-quarter.html http://www.telegraph.co.uk/news/8084305/Children-want-gadgets-not-toys-for-Christmas.html http://blogs.wsj.com/marketbeat/2010/05/24/morgan-stanleys-apple-price-largets-310-to-400-a-share/ http://www.electranista.com/articles/10/11/13/hp.slate.500.seeing.six.week.shipping.delays/ http://clues.yahoo.com/ 2 Promotional Codes The UK's Number I Promotional Codes Website