Apple SWOT Analysis: The Master Brand

Strengths: APPLE SWOT ANALYSIS Customer Loyalty Simplicity Brand Reputation Top-Notch Advertiser FUN FACT 1: Strong Marketing Strategy IN 1986, APPLE LAUNCHED A CLOTHING LINE FUN FACT 2: THE WORLD'S MOST VALUABLE BRAND IS APPLE Weaknesses: • Pricey Products • Patent Infringements • iCloud Security Concern Opportunities: • Fewer Innovations • Product Diversification • Narrow Product Range Apple TV and HomeKit Tablet Market Growth Apple Watch Apps FUN FACT 3: 60% OF APPS IN THE APP STORE HAVE NEVER BEEN DOWNLOADED FUN FACT 4: APPLE EARNS US$300,000 $4 Threats: PER MINUTE • Android OS Growth • Imitation FUN FACT 5: Samsung Competition APPLE SOLD 340,000 Rapid Technological IPHONES PER DAY IN Change 2012