Apple iPhone vs. Samsung Galaxy: Who's winning the smartphone battle?

Who is winning the smart phone battle?



Apple Iphone vs Samsung Galaxy



Which tech giant has the biggest operating profits?

Apple: 7.1 billion

Samsung: 5.1 billion



Smartphone research and development is key but who spent the most in 2012?



Apple: 3.4 billion

Samsung: 10.5 billion



But did you know for every dollar spent on a smartphone

Apple got 43 cents

Samsung got 36 cents



Global advertising spend in 2012

Apple $333 million

Samsung $403 million



Brand value 2013

apple number 1 185 billion

samsung number 30 21 billion2



iphone and galaxy models produced



iphone 7 models

galaxy 53 models



which model has sold the most units

209 million iphone

284 million galaxy





gender divide

samsung users

73% male

27% female



iphone

57% male

43% female



which age group uses their phones the most?



age 24-32 apple

age 47-56 samsung



who gets the most social media relations?

2.3 m mentions of iphone

400 k mentions of galaxy



social media presence

no accounts- iphone

galaxy- 15 m likes facebook, twitter 3.9 m followers, google 92k followers



who is your winner?

iphone or galaxy you decide. WHO IS WINNING THE SMARTPHONE BATTLE? APPLE İPHONE 10:45 12 * VERSUS ★ SAMSUNG GALAXY WHICH TECH GIANT HAS TOTAL SMARTPHONE OPERATING PROFITS T THE BIGGEST 125 BLION ROUND $12.5 BILLION OPERATING PROFITS? APPLE OPERATING PROFIT: E7.1 BILLION (57%) SAMSUNG OPERATING PROFIT: E5.1 BILLION (40.8%) I OTHER SMARTPHONES ****** ***** $10.5 BILLION 10 SMARTPHONE RESEARCH & 2 DEVELOPMENT IS KEY BUT WHO SPENT THE MOST IN2012? ROUND $3.4 BILLION APPLE SA MSUNG ROUND 3 APPLE GOT SAMSUNG GOT BUT DID YOU KNOW FOR EVERY DOLLAR SPENT ON A SMARTPHONE. 43¢ 36c *****k** GLOBAL ADVERTISING SPEND IN ROUND 4 2012 SAMSUNG APPLE $401 MILLION $333 MILLION $0 $100 $200 $300 $400 $500 APPLE NO. 1 IN WORLD E185 BILLION BRAND VALUE 2013 ROUND 1 2 3 4 5 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 (25 26 28 29 30 SAMSUNG NO.30 IN WORLD £21 BILLION .................. ROUND IPHONE & GALAXY MODELS PRODUCED SINCE RELEASE 53 MODELS .................. SINCE LAUNCH 7 MODELS .........·........ SINCE LAUNCH IPHONE LAUNCHED IN SEPTEMBER 2007 GALAXY LAUNCHED IN JUNE 2010 WHICH MODEL HAS SOLD THE ROUND MOST UNITS 209 MILLION |IPHONE 284 MILLION GALAXY 100 200 300 FIGURES UP TO Q1 2013 IT'S NOW ABOUT THE GENDER DIVIDE ROUND MEN VS. WOMEN! 8 USERS SAMSUNG 57% 43% 73% 27% WHICH AGE GROUP USES THEIR PHONES THE MOST? ROUND AGE 24 – 32 AGE 47 – 56 USE APPLE THE MOST USE SAMSUNG THE MOST AGE O AGE 20 AGE 40 AGE 60 AGE 80 ROUND 10 2.3M MENTIONS OF IPHONE WHO GETS THE MOST SOCIAL MEDIA MENTIONS? 400K OF GALAXY AVERAGE WEEKLY MENTIONS **** ROUND 11 NO ACCOUNTS! FACEBOOK TWITTER 19M- LIKES 3.9M- FOLLOWERS SOCIAL MEDIA? PRESENCE GOOGLE+ 92K- FOLLOWERS IPHONE GALAXY ********* 10:45 WHO IS YOUR WINNER: IPHONE OR GALAXY? 12 YOU DECIDE. Data Design apple.com brandrepublic.com online.wsj.com cnn.com myclever agency Gumtree zdnet.com forbes.com samsung.com brandwatch.com USERS