Who is winning the smart phone battle?
Apple Iphone vs Samsung Galaxy
Which tech giant has the biggest operating profits?
Apple: 7.1 billion
Samsung: 5.1 billion
Smartphone research and development is key but who spent the most in 2012?
Apple: 3.4 billion
Samsung: 10.5 billion
But did you know for every dollar spent on a smartphone
Apple got 43 cents
Samsung got 36 cents
Global advertising spend in 2012
Apple $333 million
Samsung $403 million
Brand value 2013
apple number 1 185 billion
samsung number 30 21 billion2
iphone and galaxy models produced
iphone 7 models
galaxy 53 models
which model has sold the most units
209 million iphone
284 million galaxy
which age group uses their phones the most?
age 24-32 apple
age 47-56 samsung
who gets the most social media relations?
2.3 m mentions of iphone
400 k mentions of galaxy
social media presence
no accounts- iphone
galaxy- 15 m likes facebook, twitter 3.9 m followers, google 92k followers
who is your winner?
iphone or galaxy you decide.
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