Apple iOS App Store has now Unofficially 500,000 Approved Apps

APPROVED APPS IN THE ITUNES APP STORE: 500,000 ...AND COUNTING SNAPSHOT OF TODAY'S APP STORE LANDSCAPE 85,569 • games • books • entertainment • education • lifestyle • utilities • travel • music games 15% UNIQUE DEVELOPPERS 3% sports 3% business books 37% • reference • business • sports • news • productivity • healthcare • navigation • photography • finance • social networking • medical • weather 4% 14% reference music OF ALL APPS ARE FREE 4% travel entertainment $ 3.64 6% 11% utilities 6% education lifestyle 7% 8% IS THE AVERAGE PRICE FOR PAID APPS MOST POPULAR ITUNES CATEGORIES, RANKED BY DOWNLOAD Angry Birds Where's Waldo? The Fantastic Journey 1 275 days at #1 23 days at #1 The Moron Test Angry Birds Rio 6. 38 days at #1 23 days at #1 Moto Chaser 10 Camera Zoom 3 27 days at #1 22 days at #1 Flight Control Secure AppBox 4. 11 26 days at #1 22 days at #1 SECURE iShoot iFart Mobile 12 26 days at #1 BEST 21 days at #1 smule Skee-Ball Ocarina 6 13 26 days at #1 20 days at #1 Tiny Wings Pocket God 7 14 25 days at #1 20 days at #1 MOST POPULAR PAID APPLICATIONS OF ALL TIMES BASED ON NUMBER OF DAYS AT #1 IN THE ITUNES APP STORE TIMELINE OF APPLE'S APPROVED APPS 2008 App Store Launches on July 10 208 7/9/2008 | Pandora Credited by Pandora as making the company profitable PANDORA f 8 7/11/200 | Facebook 7/11/200 | Google JULY 10 2008 500 7/11/2008 | Super Monkey Ball Recognized as the first big game on the App Store. Launched at $9.99 and set the price point, back then for games APPS 7/11/2008 Texas Hold'em 7/14/2008 First, and only game released by Apple. Hasn't been updated since 9/1/2008. Priced at $4.99. Originally $999 10 million apps downloaded (first weekend of App store launch) 8/20/2008 | Brushes iOS recognized devices as artistic tools used to create New Yorker cover (6/1/2009) 25% of those apps were free 10 11/6/2008 Star Walk Educational, augmented reality - hold up phone to night sky, look through camera to see a stars name .... NOVEMBER 29 2008 10,000 amazon 11/30/2008 | Amazon 12 APPS 2009 App Store had 99.4% 1/9/2009 | Pocket God First app to pioneer episodic updates market share in 2009 4+ million downloads 1/24/2009 | Wheels on the Bus The touchstone app for educational apps on the iOS platform - first really popular kids education app 1/16/2009 500 million app downloads 2/26/2009 | FIlight Control New game type, huge sales, developer now owned by EA 3/3/2009 | Kindle Apple responded with iBooks; the arrival of Kindle on the App Store was the beginning of ioS devices as e-readers. kindle 4/23/2009 1 billion app downloads 3/11/2009 | Foursquare 3/27/2009 | MLB At Bat MLB.com 9/3/2009 | Madden NFL 10 by EA Sports Arrival of the largest franchise in MADDEN video games NOVEMBER 4 2009 100,000 10/9/2009 | Twitter Started as Tweetie from indie developer Loren Brichter, purchased by Twitter and became official client APPS 11 12/11/2009 | Angry Birds Highest selling game on iOS with millions of paid downloads (specific iOS total never released, 200M total 12 "App" was awarded the honor of being 2010's "Word of the Year" downloads on all platforms and variations) by the American Dialect Society 2010 APRIL 29 2010 200,000 1/10/2010 | Chomp Chomp released to help with the app discoverability problem. 4/1/2010 | Pages, Numbers, Keynote (released by Apple), set the bar for productivity apps on the iPad 4/29/2010 4.5 billion+ downloads 4/1/2011 | Netflix Netflix starts movies and TV streaming to iOS devices. NETFLIX 6/7/2010 5 billion+ downloads 6/29/2010 | Hulu+ JUNE 7 2010 225,000 7/21/2010 | Flipboard Social and news aggregation app launched. The newspaper of the future? APPS 8/12/2010 | Camera+ App removed from App Store for 4 months by Apps due to backdoor. Returns and quickly racks up 1 million downloads. ОСТОВER 20 2010 300,000 10/6/2010 | Instagram АPPS 12/16/2010 | Wordlens Augmented Reality-based text and sign language translator. Point and translate. 10/20/2010 7 billion+ downloads 2011 JANUARY 22 2011 350,000 2/2/2011 | The Daily With huge investment by News Corp., The Daily is the first professionally DAILY produced daily newspaper like app for the iOS platform. THE APPS 3/10/2011 | Garageband Released with the iPad 2, universally heralded as a fantastic music creation app 4 1/22/2011 10 billion+ downloads 3/23/2011 | Color Seen as a well funded flop. Release to great fanfare, but no one could understand how to use it. 4/20/2011 | Real Racing 2 HD First iOS game to output full 1080p HD with iPad 2 connected to a capable TV PROJECTIONS PROJECTED: JANUARY 18 2010 PROJECTED: JANUARY 27 2011 4.5 billion 15 billion + apps sold in 2010, $6.8 billion in revenue apps sold in 2011 for all tablets & phones 17.7 billion app downloads with 190% revenue increase over 2010 21.6 billion apps sold in 2013, $29.5 billion in revenue Source: Gartner PRICE, CATEGORIES AND DEVELOPERS NUMBER OF DEVELOPPERS CHANGE IN AVERAGE APP PRICE (FOR PAID APPS) OVER TIME MONTH OVER MONTH $7.00 Jul 2008 Aug 2008 Sep 2008 Oct 2008 $5.25 Nov 2008 Dec 2008 $3.50 Jan 2009 Feb 2009 Mar 2009 $1.75 Apr 2009 May 2009 Jun 2009 $0 Jul 2009 Aug 2009 Jul 2008 Jan 2009 Jul 2009 Jan 2010 Jul 2010 Jan 2011 Sep 2009 Оcс 2009 Nov 2009 Dec 2009 Jan 2010 $ 891,982.24 Feb 2010 Mar 2010 Apr 2010 May 2010 Jun 2010 Jul 2010 VALUE OF ALL APPS CURRENTLY LIVE Aug 2010 Sep 2010 Oct 2010 Nov 2010 4.6 Dec 2010 Jan 2011 Feb 2011 Mar 2011 AVERAGE NUMBER OF APPS PER DEVELOPER Apr 2011 25K 50K 75K 100K MAY 2011 LIVE APP PRICES $ 3.64 2% 4% • Free • $0.99 • $1.99 3% IS THE AVERAGE PRICE FOR PAID APPS 36% $2.99 6% • $3.99 $4.99 147,966 • $5.99 BREAKDOWN $6.99 BY PRICE $7.99 $8.99 13% TOTAL FREE APPS $9.99 $10.99 244,720 $11.99 $12.99 $13.99 $14.99 and more TOTAL PAID APPS 29% CATEGORY DISTRIBUTION OVER TIME 4% 5% 6% 5% 5% 5% 6% 6% 6% > LIFESTYLE 7% 7% GAMES 16% 15% 15% 14% 18% 17% 15% 19% 21% 24% 23% 12% 12% 11% 11% 11% ENTERTAINMENT 14% 13% 8% 10% 13% 14% 8% 8% 7% 8% 8% EDUCATION 3% 7% 7% 6% 7% 7% 10% 5% 9% 13% 14% BOOKS 12% 14% 17% 17% 18% 18% 51% 49% 44% 43% 44% 44% 41% 42% 43% 43% 44% OTHER 9/1/2008 12/1/2008 3/1/2009 6/1/2009 9/1/2009 12/1/2009 3/1/2010 6/1/2010 9/1/2010 12/1/2010 4/1/2011 Ghomp 48Apps @ chillingo facebook.com/500kapps MAY 2011 APPROVED APPS IN THE ITUNES APP STORE: 500,000 ...AND COUNTING SNAPSHOT OF TODAY'S APP STORE LANDSCAPE 85,569 • games • books • entertainment • education • lifestyle • utilities • travel • music games 15% UNIQUE DEVELOPPERS 3% sports 3% business books 37% • reference • business • sports • news • productivity • healthcare • navigation • photography • finance • social networking • medical • weather 4% 14% reference music OF ALL APPS ARE FREE 4% travel entertainment $ 3.64 6% 11% utilities 6% education lifestyle 7% 8% IS THE AVERAGE PRICE FOR PAID APPS MOST POPULAR ITUNES CATEGORIES, RANKED BY DOWNLOAD Angry Birds Where's Waldo? The Fantastic Journey 1 275 days at #1 23 days at #1 The Moron Test Angry Birds Rio 6. 38 days at #1 23 days at #1 Moto Chaser 10 Camera Zoom 3 27 days at #1 22 days at #1 Flight Control Secure AppBox 4. 11 26 days at #1 22 days at #1 SECURE iShoot iFart Mobile 12 26 days at #1 BEST 21 days at #1 smule Skee-Ball Ocarina 6 13 26 days at #1 20 days at #1 Tiny Wings Pocket God 7 14 25 days at #1 20 days at #1 MOST POPULAR PAID APPLICATIONS OF ALL TIMES BASED ON NUMBER OF DAYS AT #1 IN THE ITUNES APP STORE TIMELINE OF APPLE'S APPROVED APPS 2008 App Store Launches on July 10 208 7/9/2008 | Pandora Credited by Pandora as making the company profitable PANDORA f 8 7/11/200 | Facebook 7/11/200 | Google JULY 10 2008 500 7/11/2008 | Super Monkey Ball Recognized as the first big game on the App Store. Launched at $9.99 and set the price point, back then for games APPS 7/11/2008 Texas Hold'em 7/14/2008 First, and only game released by Apple. Hasn't been updated since 9/1/2008. Priced at $4.99. Originally $999 10 million apps downloaded (first weekend of App store launch) 8/20/2008 | Brushes iOS recognized devices as artistic tools used to create New Yorker cover (6/1/2009) 25% of those apps were free 10 11/6/2008 Star Walk Educational, augmented reality - hold up phone to night sky, look through camera to see a stars name .... NOVEMBER 29 2008 10,000 amazon 11/30/2008 | Amazon 12 APPS 2009 App Store had 99.4% 1/9/2009 | Pocket God First app to pioneer episodic updates market share in 2009 4+ million downloads 1/24/2009 | Wheels on the Bus The touchstone app for educational apps on the iOS platform - first really popular kids education app 1/16/2009 500 million app downloads 2/26/2009 | FIlight Control New game type, huge sales, developer now owned by EA 3/3/2009 | Kindle Apple responded with iBooks; the arrival of Kindle on the App Store was the beginning of ioS devices as e-readers. kindle 4/23/2009 1 billion app downloads 3/11/2009 | Foursquare 3/27/2009 | MLB At Bat MLB.com 9/3/2009 | Madden NFL 10 by EA Sports Arrival of the largest franchise in MADDEN video games NOVEMBER 4 2009 100,000 10/9/2009 | Twitter Started as Tweetie from indie developer Loren Brichter, purchased by Twitter and became official client APPS 11 12/11/2009 | Angry Birds Highest selling game on iOS with millions of paid downloads (specific iOS total never released, 200M total 12 "App" was awarded the honor of being 2010's "Word of the Year" downloads on all platforms and variations) by the American Dialect Society 2010 APRIL 29 2010 200,000 1/10/2010 | Chomp Chomp released to help with the app discoverability problem. 4/1/2010 | Pages, Numbers, Keynote (released by Apple), set the bar for productivity apps on the iPad 4/29/2010 4.5 billion+ downloads 4/1/2011 | Netflix Netflix starts movies and TV streaming to iOS devices. NETFLIX 6/7/2010 5 billion+ downloads 6/29/2010 | Hulu+ JUNE 7 2010 225,000 7/21/2010 | Flipboard Social and news aggregation app launched. The newspaper of the future? APPS 8/12/2010 | Camera+ App removed from App Store for 4 months by Apps due to backdoor. Returns and quickly racks up 1 million downloads. ОСТОВER 20 2010 300,000 10/6/2010 | Instagram АPPS 12/16/2010 | Wordlens Augmented Reality-based text and sign language translator. Point and translate. 10/20/2010 7 billion+ downloads 2011 JANUARY 22 2011 350,000 2/2/2011 | The Daily With huge investment by News Corp., The Daily is the first professionally DAILY produced daily newspaper like app for the iOS platform. THE APPS 3/10/2011 | Garageband Released with the iPad 2, universally heralded as a fantastic music creation app 4 1/22/2011 10 billion+ downloads 3/23/2011 | Color Seen as a well funded flop. Release to great fanfare, but no one could understand how to use it. 4/20/2011 | Real Racing 2 HD First iOS game to output full 1080p HD with iPad 2 connected to a capable TV PROJECTIONS PROJECTED: JANUARY 18 2010 PROJECTED: JANUARY 27 2011 4.5 billion 15 billion + apps sold in 2010, $6.8 billion in revenue apps sold in 2011 for all tablets & phones 17.7 billion app downloads with 190% revenue increase over 2010 21.6 billion apps sold in 2013, $29.5 billion in revenue Source: Gartner PRICE, CATEGORIES AND DEVELOPERS NUMBER OF DEVELOPPERS CHANGE IN AVERAGE APP PRICE (FOR PAID APPS) OVER TIME MONTH OVER MONTH $7.00 Jul 2008 Aug 2008 Sep 2008 Oct 2008 $5.25 Nov 2008 Dec 2008 $3.50 Jan 2009 Feb 2009 Mar 2009 $1.75 Apr 2009 May 2009 Jun 2009 $0 Jul 2009 Aug 2009 Jul 2008 Jan 2009 Jul 2009 Jan 2010 Jul 2010 Jan 2011 Sep 2009 Оcс 2009 Nov 2009 Dec 2009 Jan 2010 $ 891,982.24 Feb 2010 Mar 2010 Apr 2010 May 2010 Jun 2010 Jul 2010 VALUE OF ALL APPS CURRENTLY LIVE Aug 2010 Sep 2010 Oct 2010 Nov 2010 4.6 Dec 2010 Jan 2011 Feb 2011 Mar 2011 AVERAGE NUMBER OF APPS PER DEVELOPER Apr 2011 25K 50K 75K 100K MAY 2011 LIVE APP PRICES $ 3.64 2% 4% • Free • $0.99 • $1.99 3% IS THE AVERAGE PRICE FOR PAID APPS 36% $2.99 6% • $3.99 $4.99 147,966 • $5.99 BREAKDOWN $6.99 BY PRICE $7.99 $8.99 13% TOTAL FREE APPS $9.99 $10.99 244,720 $11.99 $12.99 $13.99 $14.99 and more TOTAL PAID APPS 29% CATEGORY DISTRIBUTION OVER TIME 4% 5% 6% 5% 5% 5% 6% 6% 6% > LIFESTYLE 7% 7% GAMES 16% 15% 15% 14% 18% 17% 15% 19% 21% 24% 23% 12% 12% 11% 11% 11% ENTERTAINMENT 14% 13% 8% 10% 13% 14% 8% 8% 7% 8% 8% EDUCATION 3% 7% 7% 6% 7% 7% 10% 5% 9% 13% 14% BOOKS 12% 14% 17% 17% 18% 18% 51% 49% 44% 43% 44% 44% 41% 42% 43% 43% 44% OTHER 9/1/2008 12/1/2008 3/1/2009 6/1/2009 9/1/2009 12/1/2009 3/1/2010 6/1/2010 9/1/2010 12/1/2010 4/1/2011 Ghomp 48Apps @ chillingo facebook.com/500kapps MAY 2011 APPROVED APPS IN THE ITUNES APP STORE: 500,000 ...AND COUNTING SNAPSHOT OF TODAY'S APP STORE LANDSCAPE 85,569 • games • books • entertainment • education • lifestyle • utilities • travel • music games 15% UNIQUE DEVELOPPERS 3% sports 3% business books 37% • reference • business • sports • news • productivity • healthcare • navigation • photography • finance • social networking • medical • weather 4% 14% reference music OF ALL APPS ARE FREE 4% travel entertainment $ 3.64 6% 11% utilities 6% education lifestyle 7% 8% IS THE AVERAGE PRICE FOR PAID APPS MOST POPULAR ITUNES CATEGORIES, RANKED BY DOWNLOAD Angry Birds Where's Waldo? The Fantastic Journey 1 275 days at #1 23 days at #1 The Moron Test Angry Birds Rio 6. 38 days at #1 23 days at #1 Moto Chaser 10 Camera Zoom 3 27 days at #1 22 days at #1 Flight Control Secure AppBox 4. 11 26 days at #1 22 days at #1 SECURE iShoot iFart Mobile 12 26 days at #1 BEST 21 days at #1 smule Skee-Ball Ocarina 6 13 26 days at #1 20 days at #1 Tiny Wings Pocket God 7 14 25 days at #1 20 days at #1 MOST POPULAR PAID APPLICATIONS OF ALL TIMES BASED ON NUMBER OF DAYS AT #1 IN THE ITUNES APP STORE TIMELINE OF APPLE'S APPROVED APPS 2008 App Store Launches on July 10 208 7/9/2008 | Pandora Credited by Pandora as making the company profitable PANDORA f 8 7/11/200 | Facebook 7/11/200 | Google JULY 10 2008 500 7/11/2008 | Super Monkey Ball Recognized as the first big game on the App Store. Launched at $9.99 and set the price point, back then for games APPS 7/11/2008 Texas Hold'em 7/14/2008 First, and only game released by Apple. Hasn't been updated since 9/1/2008. Priced at $4.99. Originally $999 10 million apps downloaded (first weekend of App store launch) 8/20/2008 | Brushes iOS recognized devices as artistic tools used to create New Yorker cover (6/1/2009) 25% of those apps were free 10 11/6/2008 Star Walk Educational, augmented reality - hold up phone to night sky, look through camera to see a stars name .... NOVEMBER 29 2008 10,000 amazon 11/30/2008 | Amazon 12 APPS 2009 App Store had 99.4% 1/9/2009 | Pocket God First app to pioneer episodic updates market share in 2009 4+ million downloads 1/24/2009 | Wheels on the Bus The touchstone app for educational apps on the iOS platform - first really popular kids education app 1/16/2009 500 million app downloads 2/26/2009 | FIlight Control New game type, huge sales, developer now owned by EA 3/3/2009 | Kindle Apple responded with iBooks; the arrival of Kindle on the App Store was the beginning of ioS devices as e-readers. kindle 4/23/2009 1 billion app downloads 3/11/2009 | Foursquare 3/27/2009 | MLB At Bat MLB.com 9/3/2009 | Madden NFL 10 by EA Sports Arrival of the largest franchise in MADDEN video games NOVEMBER 4 2009 100,000 10/9/2009 | Twitter Started as Tweetie from indie developer Loren Brichter, purchased by Twitter and became official client APPS 11 12/11/2009 | Angry Birds Highest selling game on iOS with millions of paid downloads (specific iOS total never released, 200M total 12 "App" was awarded the honor of being 2010's "Word of the Year" downloads on all platforms and variations) by the American Dialect Society 2010 APRIL 29 2010 200,000 1/10/2010 | Chomp Chomp released to help with the app discoverability problem. 4/1/2010 | Pages, Numbers, Keynote (released by Apple), set the bar for productivity apps on the iPad 4/29/2010 4.5 billion+ downloads 4/1/2011 | Netflix Netflix starts movies and TV streaming to iOS devices. NETFLIX 6/7/2010 5 billion+ downloads 6/29/2010 | Hulu+ JUNE 7 2010 225,000 7/21/2010 | Flipboard Social and news aggregation app launched. The newspaper of the future? APPS 8/12/2010 | Camera+ App removed from App Store for 4 months by Apps due to backdoor. Returns and quickly racks up 1 million downloads. ОСТОВER 20 2010 300,000 10/6/2010 | Instagram АPPS 12/16/2010 | Wordlens Augmented Reality-based text and sign language translator. Point and translate. 10/20/2010 7 billion+ downloads 2011 JANUARY 22 2011 350,000 2/2/2011 | The Daily With huge investment by News Corp., The Daily is the first professionally DAILY produced daily newspaper like app for the iOS platform. THE APPS 3/10/2011 | Garageband Released with the iPad 2, universally heralded as a fantastic music creation app 4 1/22/2011 10 billion+ downloads 3/23/2011 | Color Seen as a well funded flop. Release to great fanfare, but no one could understand how to use it. 4/20/2011 | Real Racing 2 HD First iOS game to output full 1080p HD with iPad 2 connected to a capable TV PROJECTIONS PROJECTED: JANUARY 18 2010 PROJECTED: JANUARY 27 2011 4.5 billion 15 billion + apps sold in 2010, $6.8 billion in revenue apps sold in 2011 for all tablets & phones 17.7 billion app downloads with 190% revenue increase over 2010 21.6 billion apps sold in 2013, $29.5 billion in revenue Source: Gartner PRICE, CATEGORIES AND DEVELOPERS NUMBER OF DEVELOPPERS CHANGE IN AVERAGE APP PRICE (FOR PAID APPS) OVER TIME MONTH OVER MONTH $7.00 Jul 2008 Aug 2008 Sep 2008 Oct 2008 $5.25 Nov 2008 Dec 2008 $3.50 Jan 2009 Feb 2009 Mar 2009 $1.75 Apr 2009 May 2009 Jun 2009 $0 Jul 2009 Aug 2009 Jul 2008 Jan 2009 Jul 2009 Jan 2010 Jul 2010 Jan 2011 Sep 2009 Оcс 2009 Nov 2009 Dec 2009 Jan 2010 $ 891,982.24 Feb 2010 Mar 2010 Apr 2010 May 2010 Jun 2010 Jul 2010 VALUE OF ALL APPS CURRENTLY LIVE Aug 2010 Sep 2010 Oct 2010 Nov 2010 4.6 Dec 2010 Jan 2011 Feb 2011 Mar 2011 AVERAGE NUMBER OF APPS PER DEVELOPER Apr 2011 25K 50K 75K 100K MAY 2011 LIVE APP PRICES $ 3.64 2% 4% • Free • $0.99 • $1.99 3% IS THE AVERAGE PRICE FOR PAID APPS 36% $2.99 6% • $3.99 $4.99 147,966 • $5.99 BREAKDOWN $6.99 BY PRICE $7.99 $8.99 13% TOTAL FREE APPS $9.99 $10.99 244,720 $11.99 $12.99 $13.99 $14.99 and more TOTAL PAID APPS 29% CATEGORY DISTRIBUTION OVER TIME 4% 5% 6% 5% 5% 5% 6% 6% 6% > LIFESTYLE 7% 7% GAMES 16% 15% 15% 14% 18% 17% 15% 19% 21% 24% 23% 12% 12% 11% 11% 11% ENTERTAINMENT 14% 13% 8% 10% 13% 14% 8% 8% 7% 8% 8% EDUCATION 3% 7% 7% 6% 7% 7% 10% 5% 9% 13% 14% BOOKS 12% 14% 17% 17% 18% 18% 51% 49% 44% 43% 44% 44% 41% 42% 43% 43% 44% OTHER 9/1/2008 12/1/2008 3/1/2009 6/1/2009 9/1/2009 12/1/2009 3/1/2010 6/1/2010 9/1/2010 12/1/2010 4/1/2011 Ghomp 48Apps @ chillingo facebook.com/500kapps MAY 2011 APPROVED APPS IN THE ITUNES APP STORE: 500,000 ...AND COUNTING SNAPSHOT OF TODAY'S APP STORE LANDSCAPE 85,569 • games • books • entertainment • education • lifestyle • utilities • travel • music games 15% UNIQUE DEVELOPPERS 3% sports 3% business books 37% • reference • business • sports • news • productivity • healthcare • navigation • photography • finance • social networking • medical • weather 4% 14% reference music OF ALL APPS ARE FREE 4% travel entertainment $ 3.64 6% 11% utilities 6% education lifestyle 7% 8% IS THE AVERAGE PRICE FOR PAID APPS MOST POPULAR ITUNES CATEGORIES, RANKED BY DOWNLOAD Angry Birds Where's Waldo? The Fantastic Journey 1 275 days at #1 23 days at #1 The Moron Test Angry Birds Rio 6. 38 days at #1 23 days at #1 Moto Chaser 10 Camera Zoom 3 27 days at #1 22 days at #1 Flight Control Secure AppBox 4. 11 26 days at #1 22 days at #1 SECURE iShoot iFart Mobile 12 26 days at #1 BEST 21 days at #1 smule Skee-Ball Ocarina 6 13 26 days at #1 20 days at #1 Tiny Wings Pocket God 7 14 25 days at #1 20 days at #1 MOST POPULAR PAID APPLICATIONS OF ALL TIMES BASED ON NUMBER OF DAYS AT #1 IN THE ITUNES APP STORE TIMELINE OF APPLE'S APPROVED APPS 2008 App Store Launches on July 10 208 7/9/2008 | Pandora Credited by Pandora as making the company profitable PANDORA f 8 7/11/200 | Facebook 7/11/200 | Google JULY 10 2008 500 7/11/2008 | Super Monkey Ball Recognized as the first big game on the App Store. Launched at $9.99 and set the price point, back then for games APPS 7/11/2008 Texas Hold'em 7/14/2008 First, and only game released by Apple. Hasn't been updated since 9/1/2008. Priced at $4.99. Originally $999 10 million apps downloaded (first weekend of App store launch) 8/20/2008 | Brushes iOS recognized devices as artistic tools used to create New Yorker cover (6/1/2009) 25% of those apps were free 10 11/6/2008 Star Walk Educational, augmented reality - hold up phone to night sky, look through camera to see a stars name .... NOVEMBER 29 2008 10,000 amazon 11/30/2008 | Amazon 12 APPS 2009 App Store had 99.4% 1/9/2009 | Pocket God First app to pioneer episodic updates market share in 2009 4+ million downloads 1/24/2009 | Wheels on the Bus The touchstone app for educational apps on the iOS platform - first really popular kids education app 1/16/2009 500 million app downloads 2/26/2009 | FIlight Control New game type, huge sales, developer now owned by EA 3/3/2009 | Kindle Apple responded with iBooks; the arrival of Kindle on the App Store was the beginning of ioS devices as e-readers. kindle 4/23/2009 1 billion app downloads 3/11/2009 | Foursquare 3/27/2009 | MLB At Bat MLB.com 9/3/2009 | Madden NFL 10 by EA Sports Arrival of the largest franchise in MADDEN video games NOVEMBER 4 2009 100,000 10/9/2009 | Twitter Started as Tweetie from indie developer Loren Brichter, purchased by Twitter and became official client APPS 11 12/11/2009 | Angry Birds Highest selling game on iOS with millions of paid downloads (specific iOS total never released, 200M total 12 "App" was awarded the honor of being 2010's "Word of the Year" downloads on all platforms and variations) by the American Dialect Society 2010 APRIL 29 2010 200,000 1/10/2010 | Chomp Chomp released to help with the app discoverability problem. 4/1/2010 | Pages, Numbers, Keynote (released by Apple), set the bar for productivity apps on the iPad 4/29/2010 4.5 billion+ downloads 4/1/2011 | Netflix Netflix starts movies and TV streaming to iOS devices. NETFLIX 6/7/2010 5 billion+ downloads 6/29/2010 | Hulu+ JUNE 7 2010 225,000 7/21/2010 | Flipboard Social and news aggregation app launched. The newspaper of the future? APPS 8/12/2010 | Camera+ App removed from App Store for 4 months by Apps due to backdoor. Returns and quickly racks up 1 million downloads. ОСТОВER 20 2010 300,000 10/6/2010 | Instagram АPPS 12/16/2010 | Wordlens Augmented Reality-based text and sign language translator. Point and translate. 10/20/2010 7 billion+ downloads 2011 JANUARY 22 2011 350,000 2/2/2011 | The Daily With huge investment by News Corp., The Daily is the first professionally DAILY produced daily newspaper like app for the iOS platform. THE APPS 3/10/2011 | Garageband Released with the iPad 2, universally heralded as a fantastic music creation app 4 1/22/2011 10 billion+ downloads 3/23/2011 | Color Seen as a well funded flop. Release to great fanfare, but no one could understand how to use it. 4/20/2011 | Real Racing 2 HD First iOS game to output full 1080p HD with iPad 2 connected to a capable TV PROJECTIONS PROJECTED: JANUARY 18 2010 PROJECTED: JANUARY 27 2011 4.5 billion 15 billion + apps sold in 2010, $6.8 billion in revenue apps sold in 2011 for all tablets & phones 17.7 billion app downloads with 190% revenue increase over 2010 21.6 billion apps sold in 2013, $29.5 billion in revenue Source: Gartner PRICE, CATEGORIES AND DEVELOPERS NUMBER OF DEVELOPPERS CHANGE IN AVERAGE APP PRICE (FOR PAID APPS) OVER TIME MONTH OVER MONTH $7.00 Jul 2008 Aug 2008 Sep 2008 Oct 2008 $5.25 Nov 2008 Dec 2008 $3.50 Jan 2009 Feb 2009 Mar 2009 $1.75 Apr 2009 May 2009 Jun 2009 $0 Jul 2009 Aug 2009 Jul 2008 Jan 2009 Jul 2009 Jan 2010 Jul 2010 Jan 2011 Sep 2009 Оcс 2009 Nov 2009 Dec 2009 Jan 2010 $ 891,982.24 Feb 2010 Mar 2010 Apr 2010 May 2010 Jun 2010 Jul 2010 VALUE OF ALL APPS CURRENTLY LIVE Aug 2010 Sep 2010 Oct 2010 Nov 2010 4.6 Dec 2010 Jan 2011 Feb 2011 Mar 2011 AVERAGE NUMBER OF APPS PER DEVELOPER Apr 2011 25K 50K 75K 100K MAY 2011 LIVE APP PRICES $ 3.64 2% 4% • Free • $0.99 • $1.99 3% IS THE AVERAGE PRICE FOR PAID APPS 36% $2.99 6% • $3.99 $4.99 147,966 • $5.99 BREAKDOWN $6.99 BY PRICE $7.99 $8.99 13% TOTAL FREE APPS $9.99 $10.99 244,720 $11.99 $12.99 $13.99 $14.99 and more TOTAL PAID APPS 29% CATEGORY DISTRIBUTION OVER TIME 4% 5% 6% 5% 5% 5% 6% 6% 6% > LIFESTYLE 7% 7% GAMES 16% 15% 15% 14% 18% 17% 15% 19% 21% 24% 23% 12% 12% 11% 11% 11% ENTERTAINMENT 14% 13% 8% 10% 13% 14% 8% 8% 7% 8% 8% EDUCATION 3% 7% 7% 6% 7% 7% 10% 5% 9% 13% 14% BOOKS 12% 14% 17% 17% 18% 18% 51% 49% 44% 43% 44% 44% 41% 42% 43% 43% 44% OTHER 9/1/2008 12/1/2008 3/1/2009 6/1/2009 9/1/2009 12/1/2009 3/1/2010 6/1/2010 9/1/2010 12/1/2010 4/1/2011 Ghomp 48Apps @ chillingo facebook.com/500kapps MAY 2011 APPROVED APPS IN THE ITUNES APP STORE: 500,000 ...AND COUNTING SNAPSHOT OF TODAY'S APP STORE LANDSCAPE 85,569 • games • books • entertainment • education • lifestyle • utilities • travel • music games 15% UNIQUE DEVELOPPERS 3% sports 3% business books 37% • reference • business • sports • news • productivity • healthcare • navigation • photography • finance • social networking • medical • weather 4% 14% reference music OF ALL APPS ARE FREE 4% travel entertainment $ 3.64 6% 11% utilities 6% education lifestyle 7% 8% IS THE AVERAGE PRICE FOR PAID APPS MOST POPULAR ITUNES CATEGORIES, RANKED BY DOWNLOAD Angry Birds Where's Waldo? The Fantastic Journey 1 275 days at #1 23 days at #1 The Moron Test Angry Birds Rio 6. 38 days at #1 23 days at #1 Moto Chaser 10 Camera Zoom 3 27 days at #1 22 days at #1 Flight Control Secure AppBox 4. 11 26 days at #1 22 days at #1 SECURE iShoot iFart Mobile 12 26 days at #1 BEST 21 days at #1 smule Skee-Ball Ocarina 6 13 26 days at #1 20 days at #1 Tiny Wings Pocket God 7 14 25 days at #1 20 days at #1 MOST POPULAR PAID APPLICATIONS OF ALL TIMES BASED ON NUMBER OF DAYS AT #1 IN THE ITUNES APP STORE TIMELINE OF APPLE'S APPROVED APPS 2008 App Store Launches on July 10 208 7/9/2008 | Pandora Credited by Pandora as making the company profitable PANDORA f 8 7/11/200 | Facebook 7/11/200 | Google JULY 10 2008 500 7/11/2008 | Super Monkey Ball Recognized as the first big game on the App Store. Launched at $9.99 and set the price point, back then for games APPS 7/11/2008 Texas Hold'em 7/14/2008 First, and only game released by Apple. Hasn't been updated since 9/1/2008. Priced at $4.99. Originally $999 10 million apps downloaded (first weekend of App store launch) 8/20/2008 | Brushes iOS recognized devices as artistic tools used to create New Yorker cover (6/1/2009) 25% of those apps were free 10 11/6/2008 Star Walk Educational, augmented reality - hold up phone to night sky, look through camera to see a stars name .... NOVEMBER 29 2008 10,000 amazon 11/30/2008 | Amazon 12 APPS 2009 App Store had 99.4% 1/9/2009 | Pocket God First app to pioneer episodic updates market share in 2009 4+ million downloads 1/24/2009 | Wheels on the Bus The touchstone app for educational apps on the iOS platform - first really popular kids education app 1/16/2009 500 million app downloads 2/26/2009 | FIlight Control New game type, huge sales, developer now owned by EA 3/3/2009 | Kindle Apple responded with iBooks; the arrival of Kindle on the App Store was the beginning of ioS devices as e-readers. kindle 4/23/2009 1 billion app downloads 3/11/2009 | Foursquare 3/27/2009 | MLB At Bat MLB.com 9/3/2009 | Madden NFL 10 by EA Sports Arrival of the largest franchise in MADDEN video games NOVEMBER 4 2009 100,000 10/9/2009 | Twitter Started as Tweetie from indie developer Loren Brichter, purchased by Twitter and became official client APPS 11 12/11/2009 | Angry Birds Highest selling game on iOS with millions of paid downloads (specific iOS total never released, 200M total 12 "App" was awarded the honor of being 2010's "Word of the Year" downloads on all platforms and variations) by the American Dialect Society 2010 APRIL 29 2010 200,000 1/10/2010 | Chomp Chomp released to help with the app discoverability problem. 4/1/2010 | Pages, Numbers, Keynote (released by Apple), set the bar for productivity apps on the iPad 4/29/2010 4.5 billion+ downloads 4/1/2011 | Netflix Netflix starts movies and TV streaming to iOS devices. NETFLIX 6/7/2010 5 billion+ downloads 6/29/2010 | Hulu+ JUNE 7 2010 225,000 7/21/2010 | Flipboard Social and news aggregation app launched. The newspaper of the future? APPS 8/12/2010 | Camera+ App removed from App Store for 4 months by Apps due to backdoor. Returns and quickly racks up 1 million downloads. ОСТОВER 20 2010 300,000 10/6/2010 | Instagram АPPS 12/16/2010 | Wordlens Augmented Reality-based text and sign language translator. Point and translate. 10/20/2010 7 billion+ downloads 2011 JANUARY 22 2011 350,000 2/2/2011 | The Daily With huge investment by News Corp., The Daily is the first professionally DAILY produced daily newspaper like app for the iOS platform. THE APPS 3/10/2011 | Garageband Released with the iPad 2, universally heralded as a fantastic music creation app 4 1/22/2011 10 billion+ downloads 3/23/2011 | Color Seen as a well funded flop. Release to great fanfare, but no one could understand how to use it. 4/20/2011 | Real Racing 2 HD First iOS game to output full 1080p HD with iPad 2 connected to a capable TV PROJECTIONS PROJECTED: JANUARY 18 2010 PROJECTED: JANUARY 27 2011 4.5 billion 15 billion + apps sold in 2010, $6.8 billion in revenue apps sold in 2011 for all tablets & phones 17.7 billion app downloads with 190% revenue increase over 2010 21.6 billion apps sold in 2013, $29.5 billion in revenue Source: Gartner PRICE, CATEGORIES AND DEVELOPERS NUMBER OF DEVELOPPERS CHANGE IN AVERAGE APP PRICE (FOR PAID APPS) OVER TIME MONTH OVER MONTH $7.00 Jul 2008 Aug 2008 Sep 2008 Oct 2008 $5.25 Nov 2008 Dec 2008 $3.50 Jan 2009 Feb 2009 Mar 2009 $1.75 Apr 2009 May 2009 Jun 2009 $0 Jul 2009 Aug 2009 Jul 2008 Jan 2009 Jul 2009 Jan 2010 Jul 2010 Jan 2011 Sep 2009 Оcс 2009 Nov 2009 Dec 2009 Jan 2010 $ 891,982.24 Feb 2010 Mar 2010 Apr 2010 May 2010 Jun 2010 Jul 2010 VALUE OF ALL APPS CURRENTLY LIVE Aug 2010 Sep 2010 Oct 2010 Nov 2010 4.6 Dec 2010 Jan 2011 Feb 2011 Mar 2011 AVERAGE NUMBER OF APPS PER DEVELOPER Apr 2011 25K 50K 75K 100K MAY 2011 LIVE APP PRICES $ 3.64 2% 4% • Free • $0.99 • $1.99 3% IS THE AVERAGE PRICE FOR PAID APPS 36% $2.99 6% • $3.99 $4.99 147,966 • $5.99 BREAKDOWN $6.99 BY PRICE $7.99 $8.99 13% TOTAL FREE APPS $9.99 $10.99 244,720 $11.99 $12.99 $13.99 $14.99 and more TOTAL PAID APPS 29% CATEGORY DISTRIBUTION OVER TIME 4% 5% 6% 5% 5% 5% 6% 6% 6% > LIFESTYLE 7% 7% GAMES 16% 15% 15% 14% 18% 17% 15% 19% 21% 24% 23% 12% 12% 11% 11% 11% ENTERTAINMENT 14% 13% 8% 10% 13% 14% 8% 8% 7% 8% 8% EDUCATION 3% 7% 7% 6% 7% 7% 10% 5% 9% 13% 14% BOOKS 12% 14% 17% 17% 18% 18% 51% 49% 44% 43% 44% 44% 41% 42% 43% 43% 44% OTHER 9/1/2008 12/1/2008 3/1/2009 6/1/2009 9/1/2009 12/1/2009 3/1/2010 6/1/2010 9/1/2010 12/1/2010 4/1/2011 Ghomp 48Apps @ chillingo facebook.com/500kapps MAY 2011