The Anticipated Cost of Christmas 2012

The Anticipated Cost of CHRISTMAS You can't put a price on the holiday season, but researchers can give you an estimate: $749.51. That's the amount the average American 2012 household will spend on Christmas 2012, according to a survey by the National Retail Federation. Money for gifts makes nearly 74 percent of that total, at $548.56. Here's a look at what we're buying, who we're buying it for and how we're buying it. Most Popular Gifts Will That Be Cash or Credit? How Much We Spend (And On Who) It's Au In The Cards Where Al Those Gift Cards Go Most Wanted List of Holiday Gifis Most Popular Gifts- 59.7% 59.2% 51.5% 45.1% BOOKS, CDS, DVDS & VIDEO GAMES FASHION, APPAREL GIFT CARDS TOYS & ACCESSORIES (also the most requested gift item) 32.6% 31.7% 24.4% 22.5% FOOD & CANDY ELECTRONICS PERSONAL CARE JEWELRY OR BEAUTY ITEMS (the highest amount since 2007) The sum of the numbers may be greater than 100 because the respondents can select more than one answer. + Will That Be Cash or Credit? s $ 2.8% CASH CНECK 25.2% 43.4% 28.7% CREDIT CARD DEBIT CARD (nearly three in (more than four in ten people) ten people) How Much We Spend (And On Who) $548.56 FOR ALL GIFTS (TOTAL) $421.82 $28.13 FOR FAMILY FOR OTHERS (such as pets) $75.13 $23.48 FOR FRIENDS FOR CO-WORKERS It's AU In The Cards GIFT 81.1% OF SHOPPERS WILL PURCHASE AT LEAST ONE GIFT CARD $43.75 $156.86 $28.79 (BILLION) AVERAGE AMOUNT AVERAGE TOTAL AMOUNT TOTAL AMOUNT SPENT SPENT ON EACH CARD SPENT ON GIFT CARDS ON GIFT CARDS PURCHASED PER CONSUMER (the highest amount in the survey's 10-year history) Where Alul Those Gift Cards Go 39.1% 33.3% 20.8% 18.1% DEPARTMENT RESTAURANTS BOOK STORES COFFEE SHOPS STORES The sum of the numbers may be greater than 100 because the respondents can select more than 14.2% 12.6% 11.2% one answer. DISCOUNT GROCERY ONLINE STORES STORES/GASOLINE MERCHANTS + Most Wanted List of Holiday Gifts! 59.8% 49.1% 45.7% 35.8% GIFT ... GIFT CARDS CLOTHING & BOOKS, CDS, DVDS ELECTRONICS OR ACCESSORIES & VIDEO GAMES COMPUTER ACCESSORIES 24% 20.2% 18.2% 17.4% JEWELRY HOME DÉCOR OR PERSONAL CARE SPORTING GOODS HOME FURNISHINGS OR BEAUTY ITEMS OR LEISURE ITEMS The sum of the numbers may be greater than 100 because the respondents can select more than one answer. Наve a Very Merry Christmas! SOURCES: BIGinsight TM NATIONAL RETAIL FEDERATION ® SECURITY CHOICE Help protect your belongings and your loved ones with Security Choice. Stay safe – and Happy Holidays! ADT Authorized Company www.securitychoice.com