How Do Your Web Initiatives Stack Up?

UP? HOW DO YOUR WEB INITIATIVES STACK UP2 Online solutions provider Geonetric surveyed healthcare marketers to better understand how they use the Web. Check out these highlights and see how your organization compares! To get more insights, download the eBook at www.geonetric.com/eHealthReport. FIND YOUR PEER GROUP 250 82% <199 BEDS COMMUNITY/SPECIALTY PROVIDER 200-999 BEDS LARGE PROVIDER >1,000 BEDS REGIONAL PROVIDER RESPONDENTS MARKETERS FROM ACROSS THE U.S. WHO PARTICIPATED IN THE SURVEY? STAFFING AND STRUCTURE 25% AVERAGE TEAM SIZE BY ORGANIZATION 3.5 FTES COMMUNITY/ SPECIALTY PROVIDERS 4.5 FTES LARGE PROVIDERS OF HOSPITALS HAVE T1** 8.3 FTES REGIONAL DEDICATED EHEALTH TEAMS PROVIDERS AVERAGE TOTAL ANNUAL ONLINE ES $543.825 INVESTMENT $264,000 $482,000 $900,000 COMMUNITY/SPECIALTY PROVIDERS LARGE PROVIDERS REGIONAL PROVIDERS 84% 59% 60% SPENT ON STAFF SPENT ON SPENT ON STAFF STAFF FUNCTIONALITY WHAT SOFTWARE 40% HEALTHCARE SPECIFIC CMS DO HOSPITALS 33% USE FOR THEIR OFF-THE-SHELF CMS (EX. SHAREPOINT) WEBSITES? 20% OPEN-SOURCE CMS (EX. DRUPAL) 53% OF HOSPITALS USE AN OFF-THE-SHELF CMS FOR THEIR INTRANET NEW PLANNED TRANSACTIONAL CAPABILITIES FOR 2014 21% 16% 15% 14% APPOINTMENT APPOINTMENT REQUESTS REAL-TIME CREDIT CARD PROCESSING APPOINTMENT SCHEDULING REMINDERS 25% 42% OF HOSPITALS PLAN TO ADD RESPONSIVE DESIGN Z OF HOSPITALS HAVE A RESPONSIVE DESIGN 73% REGIONAL PROVIDERS 30% LARGE PROVIDERS 30% COMMUNITY/SPECIALTY PROVIDERS DIGITAL MARKETING POPULAR DIGITAL MARKETING TOOLS 62% OF MARKETING EFFORTS PLANNED FOR 2014 15% CURRENTLY HAVE 13% 13% 12% 67% INCLUDE AN 62% 48% ONLINE 48% COMPONENT EMAIL CONTENT BLOGS PINTEREST MARKETING MARKETING SOCIAL MEDIA CHANNELS USED BY HEALTHCARE ORGANIZATIONS 97% 91% 79% 59% 48% 47% 45% 23% 6% in You t Tube FACEBOOK YOUTUBE TWITTER LINKEDIN PINTEREST BLOGS GOOGLE+ INSTAGRAM VINE OF REGIONAL 81% vs 32% OF COMMUNITY VS PROVIDERS USE HOSPITALS USE GOOGLE ADWORDS GOOGLE ADWORDS WHERE DO HOSPITALS ADVERTISE ONLINE? 58% 22% 19% CLICK HERE FACEBOOK VIDEO SITES (YOUTUBE) MUSIC SITES (PANDORA) WEB STRATEGY 53% OO 14. NEVER + 1:4. HOSPITALS OF HOSPITALS HAVE A FORMAL UPDATE THEIR WEB STRATEGY WEB STRATEGY WORD ON THE STREET ABOUT WEB STRATEGY.. "OUR WEB STRATEGY GUIDES US IN CHOOSING "OUR WEB STRATEGY DROVE OUR BUDGET WHICH SERVICE LINES TO PROMOTE ONLINE AT WHEN WE IMPLEMENTED OUR MULTIPHASE WHICH TIMES THROUGHOUT A GIVEN YEAR." WEB DEVELOPMENT PROJECT." INTERESTING STATS, HUH? But wait. There's more. This is just a preview of the data we collected. To get more insights, download the eBook at www.geonetric.com/eHealthReport. And while you're there, check out the rest of our website and follow us on Twitter @geonetric to learn more interesting facts about eHealth. GEONETRICO Revolutionizing eHealth.