Animated Feature Film

Animated Feature Film Turns to Tapl! for Mobile Advertising Mobile-Focused Strategty Tapli! prioritized Channels: Arts & Entertainment, Family & Parenting, News & Weather Campaign Managers Pre-optimized the campaign to launch with a 1.10% CTR Optimized based on best performing: carriers, handsets, operating system, channel & more 2.50% Daily CTR paced steady over a 1% 2.00% 1.50% 1.00% CTR Peaked on opening day at 1.91% 0.50% 0.00% - Day 1 " Day 2 - Day 3 - Day 4 = Day 5 = Day 6 "Day 7 =Day 8 = Day9 =Day 10 = Day 11 =Day 12 Day 13 = Day 14 " Day 15 =Day 16 Advertiser Poarameters The Advertiser wanted the campaign to launch 1 week prior to the film's release. The Advertiser wanted to run The Advertiser wanted to The Advertiser wanted to run Nationally. target families with younger children. across Android and iOS Final Results tapit! 1.36% Total campaign CTR BY PHUNWARE